Mobile providers must leverage AI to drive dominance in crowded marketplace
Mobile operators face increasing competition in what already is a crowded marketplace. Mobile devices are ubiquitous; customer loyalty is not. Fickle customers look for the best deal and move. Carriers know this – most of the growth is coming from stealing market share while doing all they can to maintain their base.
With little competitive differentiation, carriers need to be more strategic in engaging customers and accurately identifying churners before it’s too late.
Carriers have volumes of customer data, but few can unleash the full value of that information. Amplero AI Marketing can help.
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