Use Case: Cross-sell / Upsell

Apply deep customer understanding to increase number and frequency of current customer purchases and lower acquisition costs with rightsized offers with Amplero AI Marketing.

Challenge:

Right-size incentives offered to each customer

Business goals:

  • + Increase average number of products purchased per customer

  • + Increase number of conversions from free to paid offering

  • + Increase spend per user

Solution:

Many B2C transactions today are not completed face-to-face. This used to be a detriment for upselling or cross-selling. Today it is can be an advantage.

Often a free trial or free but limited offering is a way to acquire new customers but then the customer must be enticed to pay to continue. Or, a customer may pay for a basic package but could be upsold to a more comprehensive one. The key is figuring out how to get the customer to take that next step and not sacrifice profit. Amplero takes out the guesswork.

With Amplero, the marketer enters available offers, then sets general boundaries around to whom and when those offers should be served. Amplero AIM takes into account marketing team input and all available customer data to test marketing messages that are most likely to result in an upsell. The result: higher spend per customer without the added cost of acquiring new customers.

Benefits:

  • + Deeper customer understanding with behavioral longitudinal views that goes beyond transactional interactions, enabling resulting in more relevant, engaging customer suggestions or offers.

  • + Increase ARPU by serving up right-sized offers that drive desired actions.

  • + Lower acquisition costs by upselling/cross-selling current customers instead of seeking out net new.

  • + Mitigate churn by right fitting incentive amounts to balance short-term spend with long-term retention goals.

Ready to learn more?

Return to Amplero AI Marketing Use Cases.