The CMO's Guide to Artificial Intelligence Marketing

More than 85 percent of marketers believe AI can currently provide value, according to a recent Forrester study of marketing decision-makers at large brands across North America.

The rise of AI reflects key changes in consumer behavior and data proliferation, as customers fluidly interact with brands across channels, industries and devices—all in real-time. While marketers increasingly seek to deliver personalized, highly contextual experiences, they struggle to close the gap between the vortex of available data, new channels, and ever-evolving customer behavior.

AI is everywhere—that is, if you believe the hype.

Marketers evaluating artificial intelligence marketing (AIM) solutions are faced with a market so filled with sales hype and opaque proprietary data science that wading through the waters is a tough proposition for even the most-savvy enterprise buyer.

With this in mind, Amplero launched “How to Hire a Machine: The CMO’s Guide to Artificial Intelligence Marketing."

As a comprehensive resource for B2C marketing leaders, this guide is intended to enable marketers to answer these essential questions:

+ What is AI?

+ Which AI technologies are ready now for marketers?

+ Which AI technologies can have the biggest impact on my business and my customers?

+ How should I evaluate vendors and solutions?

Whether you’re exploring an AIM solution to continuously optimize the entire customer experience or to drive channel-specific ROI, this is your official starting point.

If you’re ready to explore the Amplero Artificial Intelligence Marketing (AIM) Platform, request a demo to get started.

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

For more information, contact us today or follow us on Twitter.