Traditionally, gaming companies have relied upon big game titles to re-attract their hard core players. However, the engagement is fleeting, often curtailing after a few months’ post-launch when the game is mastered.
As a leader in artificial intelligence marketing across customer-obsessed industries, Amplero recently launched a comprehensive AI-focused 2017 Gaming Industry Guide for marketers.
"Gaming: The Road Ahead" covers the following mission-critical KPI's for gaming marketers:
- Moving from play to pay
- Increasing player revenue
- Reducing player churn
Amplero is a digital intelligence platform that enables marketers to achieve what's not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction to maximize customer lifetime value and loyalty.
Using Amplero, marketers in telecom, banking and finance, gaming, and software-as-a-service have seen more than three percent incremental growth in customer revenue and five times retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.
To learn more or schedule a demo, contact us today.