Author: Rebecca Gerben Mehta

Rebecca Gerben Mehta

Sr. Director, Product Marketing

Rebecca Gerben Mehta

Rebecca is a strategic marketing professional with deep experience developing clear brand and product strategies, messaging, and go-to-market plans for local and global initiatives. She currently is the Senior Director of Product Marketing at Amplero, an AI Marketing technology company.

With demonstrated strength in the planning, execution and optimization of targeted, integrated programs, Rebecca excels at motivating cross-functional teams to meet revenue and project goals with a collaborative, results-oriented leadership style. Throughout her career, Rebecca has enjoyed rolling up her sleeves to dig into data to make it actionable, write the perfect copy for a given audience and medium, or work with internal and external agencies to bring brands to life.

Prior to Amplero, Rebecca led product marketing and managed go-to-market for Adobe Creative Cloud for enterprise. During her tenure, she worked with global teams and customers throughout the customer lifecycle, including CNN, Associated Press, iTV, MLB, Havas, and Formula 1. She has broad industry experience, both in-house and client-side—including technology, retail, travel and hospitality, and financial services—launching new offerings and increasing marketing effectiveness for established products.

Rebecca earned her MBA from The University of Chicago Booth School of Business and undergraduate degree from University of Notre Dame.