AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Time-lapse: Get the story behind Amplero's GeekWire Seattle 10 Napkin

by John Kinmonth

“Customers fell in love with your brand. Teach your brand to love them back.”

As part of being named to GeekWire's prestigious list of Seattle 10 award winners, we were asked to visualize Amplero’s "world-changing" idea on a 6 x 6 foot cocktail napkin that would hang at MOHAI.

During the creative process, we talked about a lot of things.

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Thought Leadership

[Infographic] 84 percent of B2C marketing orgs are implementing or expanding AI in 2018

A commissioned study conducted by Forrester Consulting on behalf of Amplero surveyed more than 150 marketing technology decisionmakers at top B2C brands across retail, financial services, travel and hospitality, computer gaming, telecommunications services, consumer software, and media and entertainment industry verticals.

The resulting study, “The Machine on Your Team: How Marketers Are Adapting in the Age of AI,” revealed that while the majority (86%) of respondents believe AI can provide value to their business, 78 percent believe human involvement is necessary to guide the machine and make the most impact on strategic initiatives.

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Thought Leadership

Three ways the gaming industry can avoid a case of the Cyber Mondays

by Lynn Batson

In 2016, Cyber Monday went down in history as the largest online sales day ever with shoppers spending a record $3.39 billion online over the course of the day.

For console game publishers, it’s part of the most anticipated time of the year with big titles like Call of Duty: WWII, Assassin’s Creed Origins, Star Wars: BattleFront II, Forza Motorsport, and Super Mario Odyssey all released in the October to December window.

Meanwhile, with a record $967.6 million in game app sales between Christmas and New Year’s Day last year, mobile game publishers see the largest surge after gifts have been unwrapped.

Regardless of whether players are purchasing games ­on Black Friday, Cyber Monday, or any day in between, limiting new player churn and building long-term loyalty is key for publishers looking to maximize holiday season success.

So, how can your company build a lasting relationship with players over the long-term, leveraging loyalty for wallet share? Hint: It’s all about the onboarding.

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Media Coverage

Amplero Named One of GeekWire’s Top 10 Startups

SEATTLE November 9, 2017— Amplero, a recognized leader in artificial intelligence marketing, today announced it was named as one of GeekWire’s Seattle 10, an annual list of the most innovative startups from the Seattle region.

With hundreds of eligible companies amongst Seattle’s crowded technology landscape, The Seattle 10 panel chooses startups developing “world-changing business ideas.” Each of The Seattle 10 winners will unveil a reproduction of their business idea on a giant six-foot by six-foot cocktail napkin at the GeekWire Gala on December 6, 2017 at MOHAI. Past winners have included notable brands such as Porch, Rover, and Convoy.

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Thought Leadership

Did You Miss "The Machine On Your Team" Live Webinar?

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

[Webinar] The Machine On Your Team: How Marketers Are Adapting in the Age of AI

by Rebecca Gerben Mehta

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Press Releases

VentureBeat names Amplero "Top 5 Most Promising AI Technology"

SEATTLE, Oct. 24, 2017 – Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, is scheduled to present at the VentureBeat Summit 2017 AI Innovation Showcase on Tuesday, Oct. 24. Amplero was selected to participate by an expert panel as one of the Top 5 Most Promising AI Technologies based on disruptive and differentiated technology with a business application.

The theme of this year's VB Summit is "Riding the AI Wave," focused on applied AI that skips the hype and is already generating breakthrough results. According to a recent study conducted by Forrester, 86 percent of marketers believe that AI can provide value to their business and 78 percent are planning to expand or implement artificial intelligence marketing to support digital transformation initiatives. Amplero Head of Product Garrett Tenold will speak to real-world examples of how AI is transforming the way consumer-obsessed businesses like Sprint, Xbox, and DoubleDown interact with their customers at scale.

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Events

Join Amplero at the 2017 Mobile Games Forum in Seattle

The 2017 Mobile Games Forum in Seattle just around the corner, and our team is excited to immerse ourselves in the business of mobile gaming with industry leaders and experts from around the world. For two days, our sole focus will be on the business of mobile games and talking about how artificial intelligence marketing can help increase engagement, retention, and monetization across the player lifecycle.

Don’t miss the opportunity to hear Lynn Batson, Sr. Director of Gaming Customer Engagement at Amplero, discuss gaming retention with leaders from Blizzard Entertainment, Heroic Labs, Kochava, and Tatem Games.

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