AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Customer Loyalty Roundup, November 16, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. On the docket this week includes the effect of customer loyalty on shopper expectations, code freezes, and rewards programs. As a bonus, we highlight a new study that speaks to poor customer experience being a wedge between consumer and brand.

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Customer Loyalty Roundup, November 9, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're highlighting topics around customer lifecycle optimization, consumer empowerment and customer engagement.

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Thought Leadership

Customer Loyalty Roundup, November 2, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on staying relevant while driving customer loyalty, building an innovative rewards program and gaining insights from three major retailers shaking up the future of loyalty.

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Thought Leadership

Conversations at the Core with Julie Penzotti

[Editor's Note] Amplero's newly launched editorial series focuses on the people who are rethinking the way brands and consumers interact.

It’s a place where core conversations are taking place on the evolution of AI and the modern enterprise and how it impacts our communities.

For our second installment of Conversations at the Core, we sat down with Amplero's VP, Customer Analytics Julie Penzotti, PhD. Julie specializes in data mining and analytics. She has 20 years experience in multiple industries including drug discovery with CombiChem, DuPont, Cerep, and Pfizer, modeling software with Rational Discovery and marketing technology with Amplero. Julie earned her PhD in Bioengineering and MS in Physical Chemistry from the University of Washington.

Julie shares her insight on everything from marketing strategy and business goal alignment, developing a diverse and inclusive mindset, and having a data science career with real business impact.

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Thought Leadership

Customer Loyalty Roundup, October 26, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. With the holiday shopping season quickly approaching these pieces about building customer relationships, reducing customer churn and combating discount culture to support retention are timely. 

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Thought Leadership

Customer Loyalty Roundup, October 12, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting a few really important areas like building better data and customer marketing strategies, re-engaing lost and at-risk customers as well as acknowledging the intersection of CX and loyalty.  

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