AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Customer Loyalty Roundup, March 15, 2019

Welcome to this week's Customer Loyalty roundup where we share articles, news, and insights about customer loyalty, retention, and rewards programs. In our latest blog we highlight how The California Privacy Act may challenge the way retailers can better serve customers, the power of lifetime loyalty in creating compelling brand experience and tthe benefits of  mining data can make to convenience store future growth.

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Thought Leadership

Customer Loyalty Roundup, March 8, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on mastering customer loyalty, uncovering insights from customer loyalty, creating an emotional bond through loyalty, and a secret weapon for customer retention---engaging customers in the ways they self-identify.  

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Thought Leadership

Customer Loyalty Roundup, March 1, 2019

Here's your roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about how marketers need to reevaluate their consumer decision journey, why gift card and loyalty programs must consider the digital-age generation, how to best utilize email marketing to support and improve retention.     

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Thought Leadership

Customer Loyalty Roundup, February 22, 2019

Today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs is one to bookmark! Today we're helping you with brand loyalty, even looking at how shared values strengthens customer loyalty, figuring out how loyalty programs can be improved and lastly drilling into new research travel and leisure customers. Check it out now. 

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Thought Leadership

Building a Culture Around Data

In just a few years, big data has transformed how companies track consumer trends, spend resources and interact with their customers. Companies that have fully embraced advanced analytics —think Amazon, American Express, Netflix and Starbucks—are pulling ahead. And those failing to harness the potential of big data are at risk of losing out.

 

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Thought Leadership

Customer Loyalty Roundup, February 15, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we are drilling into two new studies that will help marketers understand the new-era of brand loyalty and allow retailers to really get personal with their customers. But first, a new article from Forbes talks about digital transformation and why trusting data over your gut will ultimately help you earn loyalty points with customers. Last but certainly not least we're sharing how the rise of mobile shopping will help loyalty programs reach $201 billion in CAGR by 2022.   

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Thought Leadership

Customer Loyalty Roundup, February 8, 2019

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Discover how marketing to Gen Z may mean the death of brand loyalty as we know it, learn how to better market to the "tailored experience obsessed" Millennials, go beyond measuring engagement to entanglement and understand the importance of predictive analytics for CX. 

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Thought Leadership

Customer Loyalty Roundup, February 1, 2019

You're here for another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. We publish our Customer Loyalty Roundup every Friday and hope to see you back next week. Today we share customer retention strategies, give insight on the best way to revise loyalty programs, dig into accessible redemption opportunities and highlight some restaurants that have reimagined their reward programs. Enjoy!   

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Thought Leadership

Customer Loyalty Roundup, January 25, 2019

Welcome back to another week of articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. Today we delve into building a loyal customer base, developing retention marketing strategies, creating loyalty rewards program with mobile apps, and attracting different customers to your loyalty program. 

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Thought Leadership

Customer Loyalty Roundup, January 11, 2019

We're back with another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're diving into the chanel-less CX mindset, why grocery loyalty programs delivery perks can be costly, and how feedback loopscan help increase profits and prevent churn. 

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