Insights

News, Events and Industry Insights from Amplero.

Press Releases

Amplero Welcomes Former Pandora CEO Brian McAndrews and Former Salesforce Marketing Cloud CEO Scott McCorkle to Board of Directors

Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced the appointment of Brian McAndrews and Scott McCorkle to the Amplero Board of Directors effective immediately.

As the former CEO for Pandora Media and aQuantive, McAndrews brings strategic knowledge of digital media and technology startups. McCorkle, a digital marketing pioneer and former Salesforce Marketing Cloud CEO, touts extensive CRM and IT management experience. Together, they will guide Amplero’s executive team through their rapid growth -- planning to double the size of the company within the next year to meet the increasing demand for artificial intelligence marketing (AIM) technologies. This comes at a pivotal time as 80 percent of marketing leaders say that AI will “revolutionize” marketing by 2020.

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Thought Leadership

Ride-Sharing, Marketing, and AI

by Steven Dunston

I recently hailed a Lyft in downtown Seattle. The ferry terminal, ten blocks away, was my destination. I was planning to board the westbound ferry. As the driver picked me up, the app changed the navigation route, trying to send us on a three-hour, 120-mile drive around the Puget Sound, and back to Seattle on the eastbound ferry.

It was immediately obvious both to the driver and me that the correct route was 10 blocks long, not 120 miles! But we couldn’t get the app to see it our way. So we ignored the directions from the Lyft app, and the driver dropped me off a few minutes later, in time for me to catch the ferry. I gave the driver 5 stars and a nice tip for agreeing with me to ignore the machine.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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