Growing at a rate of 8.5% per year, the global games market reached $99.6 billion in 2016, according to Newzoo’s Global Games Market Report.Although the gaming industry is large and growing exponentially, the road ahead is filled with challenges.
Traditionally, gaming companies have relied upon big game titles to re-attract their hard core players. However, the engagement is fleeting, often curtailing after a few months’ post-launch when the game is mastered.
As a leader in artificial intelligence marketing across customer-obsessed industries, Amplero recently launched a comprehensive AI-focused 2017 Gaming Industry Guide for marketers.
"Gaming: The Road Ahead" covers the following mission-critical KPI's for gaming marketers:
- Moving from play to pay
- Increasing player revenue
- Reducing player churn
Download the full guide here.
Amplero is a digital intelligence platform that enables marketers to achieve what's not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction to maximize customer lifetime value and loyalty.
Using Amplero, marketers in telecom, banking and finance, gaming, and software-as-a-service have seen more than three percent incremental growth in customer revenue and five times retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.
To learn more or schedule a demo, contact us today.