5G and AI: Congratulations to Sprint and T-Mobile

Congratulations to our amazing partners at Sprint, as well as our Seattle-area neighbor T-Mobile on their exciting merger announcement this week.

Partnering with Sprint and its booming prepaid brands—Boost Mobile and Virgin Mobile—to experiment, learn, and optimize each interaction throughout the customer relationship, we couldn’t be happier.

After all, ushering in the 5G era for consumers and businesses is poised to drive another wave of technology innovation. While 4G network infrastructure created an environment for companies like Lyft, Uber, Venmo, Netflix, and Instagram to become part of the daily fabric of life in the U.S., the rise of 5G underpins the current value of core AI solutions to optimize and intelligently orchestrate the new wave of data and experiences.

In the official announcement, Sprint CEO Marcelo Clure sums it up nicely:

“Going from 4G to 5G is like going from black and white to color TV. It’s a seismic shift – one that only the combined company can unlock nationwide to fuel the next wave of mobile innovation.”

“As industry lines blur and we enter the 5G era, consumers and businesses need a company with the disruptive culture and capabilities to force positive change on their behalf,” said T-Mobile CEO John Legere.

Modern mobile carriers—and nearly all other consumer-facing enterprises—are dealing with exponential growth of customer data. It’s already at a scale too massive for legacy marketing systems and human-based processes to deliver 1:1 interactions that adapt as customer relationships evolve.

Simply put, it takes AI at the core to keep up. Amplero’s AI Marketing Cloud, for example, currently intelligently orchestrates more than 23.7 billion decisions per week for Fortune 1000 companies, including Sprint.

As Sprint and T-Mobile revolutionize the mobile industry together, we’re thrilled to serve as an AI marketing partner to deliver increased revenue, improved marketing scale, and ultimately, a more human experience for customers.

About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero now enables customer-obsessed brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

Launched with AI at the core and used by companies across the globe, Amplero’s award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve. Intelligently orchestrating meaningful, individualized cross-channel experiences, Amplero AI Marketing Cloud drives measurable lift for the metrics that matter most.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us today or connect with us on Twitter, LinkedIn, and Facebook.