AI at the Core: Preparing Marketing Leaders for Artificial Intelligence Marketing (AIM) Landscape

SEATTLE, March 27, 2017 /PRNewswire/ — Senior marketing and data science innovators will come together to discuss the critical impact emerging artificial intelligence technology is having across the marketing industry on Tuesday, May 9 at AI at the Core: 2017 Artificial Intelligence Marketing Exchange, an exclusive pre-show event to MarTech.

To request an invitation, visit: https://core-ai.amplero.com/request-invite/.

Hosted by Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, 'AI at the Core' will feature artificial intelligence experts and Fortune 1000 companies, such as Microsoft and Sprint, who have integrated core AI technology to optimize every customer interaction resulting in significant lift across key performance indicators.

"It's no secret that artificial intelligence is transforming the entire marketing landscape," said Matt Fleckenstein, CMO of Amplero. "We developed this program to bring together the industry leaders who have already taken that step to integrate AI into their marketing stack, so they can share best practices and help other marketers move beyond the hype of AI and into KPI-driven adoption."

A recent artificial intelligence and marketing survey revealed that 80 percent of all marketing executives predict AI will revolutionize marketing within the next two years1. Within this seismic shift, marketing and customer experience professionals must quickly adopt frameworks for evaluating emerging AI solutions and understand how to structure teams to support this transformation.

AI at the Core panelists will lead conversations on understanding the difference between core AI and bolt-on AI, evaluating the ROI of a potential AI investment, and learning the types of organizational partnerships needed for AI marketing technology initiatives to succeed.

"Like many companies, we're seeing a shift where our traditional products can add greater consumer value and support a deeper customer relationship as subscription-based services. These services need to be supported by highly contextualized, personalized cross-channel customer interactions," said Kristen Simmons, CMO of Experian Consumer Services. "As behavioral data sources expand, and the decision-making velocity of the connected consumer increases, we need smarter, scalable, automated solutions to play a key role for us as we compete for trust and relevance among financial services customers."

ABOUT 'AI AT THE CORE: 2017 ARTIFICIAL INTELLIGENCE MARKETING EXCHANGE'

DATE: Tuesday, May 9
VENUE: MoAD art museum | 685 Mission Street (at Third), San Francisco
TOPIC: Listen to real-world insights and experiences as panelists and speakers discuss how they're currently integrating AI solutions with their existing marketing technology stacks and data environments to truly optimize every customer interaction.

FEATURED PANELISTS AND SPEAKERS:

  • Angela Sigley-Rittgers, CMO, Boost & Virgin Mobile, Sprint
  • Ian Thomas, Principal GPM, Customer Data & Analytics, Microsoft
  • Kristen Simmons, CMO, Experian Consumer Services
  • Scott McCorkle, Former CEO, Salesforce Marketing Cloud
  • Olly Downs, PhD, CEO & Chief Data Scientist, Amplero

REQUEST AN INVITATION: https://core-ai.amplero.com/request-invite/. Space is limited.

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

For more information, contact us today or follow us on Twitter.

Media Contact:
Kristin Sandberg
Barokas PR for Amplero
amplero@barokas.com
206-264-8220