Amplero SVP of Customer Success Mike Zell discussed the challenges of evaluating Artificial Intelligence Marketing (AIM) solutions in the recent MarTech Advisor feature, "AI Hype Versus Reality: Facing the Flaws of Bolt-On AI Technology."
Zell covers the primary differences between core versus bolt-on artificial intelligence technologies and how enterprise marketers can wade through the crowded landscape to find solutions that will provide true ROI to their organization.
See below for an excerpt from the article:
AI at the core of the tech stack improves fundamental marketing workflows and generates broad-based insights about campaigns, customers, and contacts. These insights are automatically fed back through the “machine” and ultimately pushed to the marketer via alerts to help guide strategy and creative. All of this, without having to implement a “best-guess” across campaigns, laboring over ineffective A/B/N testing, and manually managing and maintaining “if/then” scenarios.
Read the full article at MarTech Advisor.
To learn more about how the Amplero Artificial Intelligence Marketing Platform drives revenue for top brands at a scale that's not humanly possible, schedule a demo today.
About Mike Zell
As Senior Vice President of Customer Success at Amplero, Mike Zell helps global enterprises leverage artificial intelligence to continuously optimize every customer interaction and maximize customer lifetime value.
Prior to joining Amplero, Mike led teams delivering innovative marketing programs and results for a wide range of brands, including Nike, Microsoft, Disney, and Toyota. Most recently, he has served as VP of Services & Strategy for Pointmarc, a Merkle company. He also held leadership positions spanning digital media and optimization at Razorfish and Fabric Worldwide.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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