Amplero Adds Chief Revenue Officer to Accelerate AI Adoption Across Major Consumer Brands

SEATTLE, Nov. 15, 2017 – Seattle's AI boom attracted another Silicon Valley technology veteran this week. Bay Area growth leader Sam Weber officially joined award-winning, artificial intelligence marketing startup, Amplero, as Chief Revenue Officer this week.

As a former executive at Genius, Gimbal, and Swirl Networks, Weber possesses deep expertise working with global consumer-facing brands such as Starbucks, Marriott, BestBuy, Walgreens, and Samsung.

Recently named one of VentureBeat's "5 Most Promising AI Technologies" and one of the Pacific Northwest's most groundbreaking startups on Geekwire's "Seattle 10," Weber's addition is the latest in a string of large announcements by the AI startup, led by machine learning-pioneer Olly Downs, PhD.

"Sam brings deep experience driving the go-to-market efforts of companies shaping digital transformation for Fortune 1000 brands and delivering results against crucial business performance metrics, such as maximizing revenue growth and minimizing customer churn," said Downs. "He joins our team at a pivotal time as we're rapidly expanding Amplero to new markets and industry verticals."

Transforming the way brands and consumers interact, Amplero's Artificial Intelligence Marketing Platform is currently used by top brands, such as Sprint, TaxAct, and DoubleDown Interactive, to orchestrate and optimize meaningful, 1:1 experiences at scale. According to a recent survey conducted by Forrester Consulting, 78 percent of marketing executives are planning to adopt or expand AI marketing platforms in 2018. This trend underscores the shift toward artificial intelligence solutions as traditional B2C companies look to compete with innovations from Google, Netflix, Amazon, and Facebook in delivering truly personalized experiences to consumers.

"Digital transformation has a dirty secret. Despite the millions of dollars invested in collecting and connecting vast amounts of data, most large brands still can't deliver a meaningful, connected customer experience due to human-based limitations inherent in how today's marketing clouds work," said Weber. "However, with emerging AI technologies like Amplero, brands are automatically learning and adapting as customer behavior and marketing response evolves so interactions are relevant, reciprocal, and transformative—in other words, human."

Weber built his career leading high-performing teams to drive revenue activity and go-to-market strategy at several successful venture-backed startups. As CEO of, Weber grew the company rapidly through to acquisition. As CRO at Gimbal, he ignited the company's 400 percent growth in ARR within the first 18 months, and, in his most recent role as CRO at Swirl Networks, he led the team to a doubling of ARR in the first year.

In addition to scaling a world-class sales and marketing team at Amplero, Weber will be leading the artificial intelligence marketing company's global expansion roadmap and go-to-market strategy with enterprise partners and strategic alliances.

"I'm really looking forward to digging in and working with our amazing group of team members, customers, investors, and partners," said Weber. "The rise of artificial intelligence marketing technologies will completely transform the brand/consumer relationship over the next two years—and I'm thrilled to play a part in that journey with Amplero."

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

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