Don’t miss the chance to hear Olly Downs, PhD, deep dive on the current state of artificial intelligence and the modern marketer at Forrester’s CXSF AI Summit in San Francisco on Oct. 18.
According to Forrester, a tidal wave of digital tech has engulfed the theory and practice of breakaway CX. Cross-channel AIM orchestration platforms, like Amplero, powered by AI and machine learning, promise powerful, personalized customer experiences.
But in the rush to embrace these innovative customer experiences on digital channels, are CX professionals losing touch with the core driver of CX excellence—authentic human connections?
At CXSF 2017, attendees will explore the balance of human and machine in the design and delivery of customer experiences. Olly’s session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era, as well as how marketers can evaluate and apply emerging AIM platforms to drive highly contextual, 1:1 customer interactions at scale.
Olly's Forrester CXSF AI Summit session will cover:
- How AI is shifting the burden of labor for marketers and CX professionals
- How continuous experimentation delivers optimized, multi-channel experiences at scale
- Five myths about AI facing marketers
- AI in the wild: A deep-dive on the intersection of AI and CX at top brands
To see the Amplero AIM Platform in action, stop by the Amplero CXSF booth or schedule your 1:1 appointment now.
SEE IT LIVE AT CXSF
As CEO and Chief Scientist at Amplero, Olly Downs, PhD, is a machine learning scientist and serial technology entrepreneur, credited with bringing advanced analytics and machine learning methods to bear as the creative spark behind numerous early-stage technology companies. Olly specializes in applying abstract analytical ideas from mathematical, physical, and statistical science to problems in the real world and commercializing them into significant businesses; to date this has resulted in 34 granted patents.
Olly’s work has included pioneering applications of predictive anaytics, probabilistic and location-based reasoning for INRIX, RocketFuel, Blab, AdReady, Farecast and MSN and offline analytics; including financial mathematics, quantum computing and Bayesian estimation, for HERE, SiriusXM, Globys, L1 Partners, D-Wave Systems, Apollo Data Technologies, Microsoft Research, Barnes & Noble, Knight Ridder, Ryder and IGT.
Contact him here or follow him on Twitter at @mathandporsches.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
For more information, contact us today or follow us on Twitter.