Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.
Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual, 1:1 customer interactions at scale.
The session will examine real world use cases where customers from industries like gaming, telco, and banking have realized material growth in customer value metrics including customer retention and average revenue per user (ARPU).
The Future Of AI, Machine Learning, And Data Analytics
Monday, June 19, 1:00PM-5:00PM
Artificial intelligence (AI), machine learning, and related data-driven technologies have moved to the forefront of the business technology agenda. Together, they promise real-time analysis, immediate adaptability, and scalable automation. But the actual implementation of AI varies dramatically from function to function — and there are unique challenges to each application.
In this program, co-located with Forrester's CXNYC 2017 Forum, we will examine deep data analysis and real-time analysis that are critical to highly personalized customer experiences. We will explore how AI and related technologies are re-inventing the practice of CX.
Introduction: The Building Blocks of AI
Mike Gualtieri, VP, Principal Analyst, Forrester
Going Deep With AI: How Deep Learning Will Disrupt CX
Brandon Purcell, Senior Analyst, Forrester
Hire a Machine. Don't Be One.
Matt Fleckenstein, Chief Product Officer/Chief Marketing Officer. Amplero
How Machines Decide
Michele Goetz, Principal Analyst, Forrester
AI/Human Interactions: From Novelty To Essential
Rob Koplowitz, VP, Principal Analyst
Designing AI At The Interface Layer
Andrew Hogan, Analyst, Forrester
To learn more about how customer-obsessed brands are leveraging AIM to optimize every interaction across the entire customer lifecycle, stop by Booth #H at CXNYC or contact us to schedule a 1:1 demo.
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About Matt Fleckenstein
As a customer journey-focused, algorithmic-obsessed product and marketing executive, Matt Fleckenstein has spent the past 15 years envisioning, launching, and growing marketing technology tools to optimize every interaction across the entire customer lifecycle.
In his role as chief marketing officer at Amplero, Matt is focused on enabling B2C global brands to maximize customer lifetime value through core AI solutions.
Prior to Amplero, Matt served as VP of Product at Salesforce IoT Cloud and Salesforce Marketing Cloud where he built and grew Salesforce’s B2C marketing automation product, Journey Builder. He also worked as Director of Retention Marketing at Microsoft Office 365, helping guide the transition of the product from software to an online services offering.
Past startups include content recommendation engine, mSpoke (acquired by LinkedIn), and predictive hedge fund trading modeling company, Peak Strategy (acquired by Morgan Stanley).
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
For more information, contact us today or follow us on Twitter.