Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.
Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.
According to Forrester, artificial intelligence (AI), machine learning and related data-driven technologies have moved to the forefront of the business technology agenda. Together, they promise real-time analysis, immediate adaptability, and scalable automation. However, the actual implementation of AI varies dramatically from function to function — and there are unique challenges to each application.
As part of a five-event series, Forrester Machine Minds Forums, this week’s event will examine use of AI-driven technologies in marketing, from real-time customer analytics and personalization to the automated deliver of marketing and advertising.
AI Summit Sessions include:
Introduction: Man And Machine In The Marketing Equation
Machine learning, artificial intelligence, bots, and related technologies all promise to reset the balance between automated and person-to-person interactions in marketing. The intense interest and activity in these technologies may, however, obscure careful consideration of best use — and overlook weaknesses in key applications. In this segment, we map best cases and future evolution of the human-machine interface.
Michael Facemire, Principal Analyst, Forrester
Going Deep With AI: How Deep Learning Will Disrupt Marketing
Getting the “right message to the right customer at the right time” has long been the goal of marketers but until recently advanced analytics only addressed part of that equation. While traditional machine learning can identify the “right customer” and “right time,” deep learning is now poised to deliver on the “right message.” Learn how advances in deep learning have brought about the recent AI renaissance, and how marketers can prepare for the inevitability of disruption.
Brandon Purcell, Senior Analyst, Forrester
Hire A Machine. Don’t Be One.
We are entering a new era of marketing—the era of Artificial Intelligence Marketing (AIM)—an era where machines run 1,000's of recursive tests and manage the mathematical optimization of customer value growth, but the marketer remains in control while spending more time being strategic and creative. This session will explore the foundations of AIM and examine real world use cases where customers from industries like gaming, telco, and banking have realized material growth in customer value metrics including customer retention and average revenue per user (ARPU).
Matt Fleckenstein, Chief Marketing and Product Officer, Amplero
The Rise Of Content Intelligence
The beauty of content intelligence lies in the democratization of machine learning to optimize daily content tasks and customer experience relevance. Practitioners who previously felt handcuffed by a lack of editorial, statistical, or creative bandwidth or expertise will soon find artificial intelligence (AI) coming to the rescue.
Mark Grannan, Senior Analyst, Forrester
AI-powered start-ups are proliferating rapidly in the marketing space. Two founders share their visions of how this wave of innovative technologies will change the marketing technology ecosystem.
Ryan Detert, CEO & Founder, Influential
André M. König, Co-Founder, OpenTopic
To register, visit Forrester AI Summit to learn more.
To see artificial intelligence marketing in action, schedule a demo today.
About Matt Fleckenstein
As a customer journey-focused, algorithmic-obsessed product and marketing executive, Matt Fleckenstein has spent the past 15 years envisioning, launching, and growing marketing technology tools to optimize every interaction across the entire customer lifecycle.
In his role as chief marketing officer at Amplero, Matt is focused on enabling B2C global brands to maximize customer lifetime value through core AI solutions.
Prior to Amplero, Matt served as VP of Product at Salesforce IoT Cloud and Salesforce Marketing Cloud where he built and grew Salesforce’s B2C marketing automation product, Journey Builder. He also worked as Director of Retention Marketing at Microsoft Office 365, helping guide the transition of the product from software to an online services offering.
Past startups include content recommendation engine, mSpoke (acquired by LinkedIn), and predictive hedge fund trading modeling company, Peak Strategy (acquired by Morgan Stanley).
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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