Amplero recently published a new feature in Marketing Land covering the emerging artificial intelligence marketing category. Focusing on the evaluation framework of core versus bolt-on AI, the article covers the limitations of rule-based marketing and ad hoc AI capabilities within existing marketing clouds.
See below for an excerpt from Marketing Land:
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as Salesforce, IBM and Adobe. The space is so hot, in fact, that there seems to be a competition to have the best name for your AI, with the likes of Einstein, Watson and Sensei regularly competing for top billing.
If you look beyond the cute names, however, you will find that there is real technology at play. AI Marketing solutions aren’t just a new way of describing the collaborative filtering recommendation engines that gained popularity last decade (e.g., Certona, MyBuys and Baynote). Nor are they the A/B/N or multi-variate testing tools that grew up earlier in this decade (e.g., Optimizely, Maxymizer and Monetate). They are, assuredly, all of that and much more, taking advantage of advances in AI technologies such as image/facial recognition, natural language processing/generation and machine learning to fundamentally change the way modern marketing is done.
Read the full piece at Marketing Land.
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Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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