This week, The New New Thing Podcast invited Amplero CMO Matt Fleckenstein to discuss the current state of AI marketing.
See below for the description from Managing Editor Liz Prugh:
This week on The New New Thing podcast, we feature guest Matt Fleckenstein, CMO of Amplero, to discuss where marketers need to start with AI in marketing and how to avoid repeating mistakes of the past. Matt’s experience stems from years of working in leadership positions at leading technology companies like Salesforce and Microsoft.
In Matt’s current role as CMO at Amplero, his duties align with his deep love of marketing technology and the emerging artificial intelligence space, helping marketers connect better with their customers through Amplero’s Artificial Intelligence Marketing Platform.
Throughout this podcast, we discuss the level of sophistication needed to implement new AI technologies into your current marketing strategies, as well as what Matt has learned from his own extensive experience.
Tune in for details on:
- The dangers with the current state of AI and how to not repeat the same mistakes;
- The challenges of commercializing innovative technology;
- How brands like Sprint have used AI learning to better serve their customers;
- Balancing human with machine both from the product development side and executing products to serve customers;
- How marketers can set up KPIs and let machine learning do the computation side of things;
- Matt’s wins—and failures—and what he’s learned from them.
Follow Matt on Twitter @matflec for more tips on leveraging AI in your current marketing activities.
Listen to the podcast here
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
For more information, contact us today or follow us on Twitter.