SEATTLE, WASH., April 9, 2018 — Amplero, a leader in AI Marketing (AIM), is taking the stage this week as a finalist in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.
Alongside other I-Com finalists, including Barclaycard, BMW, Ogilvy & Mather, Wunderman, Shell, and Vodafone, Amplero VP of Scientific Marketing Strategies Glenn Pingul is presenting “Activating the Ripple Effect: Harnessing the Power of Behavioral Social Graph Data” to a global crowd of analytics, marketing, and data science executives.
Selected by an executive jury amongst hundreds of submissions, Amplero demonstrated how it identifies and acts on the most connected and influential customers so brands can strategically amplify marketing to increase retention and engagement beyond the primary intended audiences. In a study with Columbia University and HEC Paris published by the American Marketing Association's Journal of Marketing Research, researchers validated a social multiplier effect of 1.28 on non-targeted connections of customers who received targeted campaigns.
"Using Amplero's social graph capability, marketers can think beyond 1:1 personalized customer interactions and understand the full network impact of their campaigns. Identifying and targeting the most connected influencers and empowering them to spur friends and connections to take the desired action can lead to significant incremental revenue, retention or engagement results for our clients," said Olly Downs, PhD, Founder and Chief Scientist at Amplero. "While most marketers are focused only on the behavior of specifically-targeted customers in a given campaign, machine learning that takes into account ego networks enables brands to truly build lasting customer relationships at scale.”
The social graph capability is included as part of Amplero AI Marketing Cloud. Launched with AI at the core and used by customer-obsessed brands like Sprint, TaxAct, and Virgin Mobile, Amplero's AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve to deliver experiences where customers feel heard, known, and understood.
Download the guide, “When 1:1 is not Enough,” to learn about how Amplero’s social graph capability helps marketers activate relationships throughout their entire customer data ecosystem.
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Amplero lets brands be human again.
Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.
But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero now enables customer-obsessed brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.
Launched with AI at the core and used by companies across the globe, Amplero’s award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve. Intelligently orchestrating meaningful, individualized cross-channel experiences, Amplero AI Marketing Cloud drives measurable lift for the metrics that matter most.
As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.
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