Amplero showcases how AI lets brands be human again at 2018 Adobe Summit

AI Marketing leader releases enhanced capability to find the signal in the noise of customer data and provide transparency in AI

SEATTLE, March 27, 2018 – Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible.

Unveiled during this year's Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic audience clusters based on existing behavioral and profile data, audience segments, and existing machine learning models from enterprise marketing cloud data ecosystems, including Adobe, Salesforce, and Oracle. This unmatched capability allows brands to truly understand their customer and deliver relevant, individualized interactions across every medium.

Despite the exponential growth of customer data and large-scale investment in marketing infrastructure, major brands still struggle to understand and connect with consumers as individuals. According to the Forrester study, "The Machine on Your Team: How Marketers Are Adapting in the Age of AI," 63% of enterprise marketers still have more data than they know what to do with.

While traditional marketing tools have fallen short in building meaningful relationships with customers, AI Marketing thrives. Launched with AI at the core and used by customer-obsessed brands like Sprint, TaxAct, and Virgin Mobile, Amplero's AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve to deliver experiences where customers feel heard, known, and understood.

"Today's consumers demand meaningful, individualized interactions across every channel—or they'll take their business elsewhere," said Amplero Founder and Chief Scientist Olly Downs, PhD. "Integrating with our customers' existing marketing cloud investments, Amplero gives marketers the ability to continuously optimize every interaction against the key business metrics that underlie long-term customer relationships."

Although 84 percent of marketers are planning to adopt or expand AIM solutions in 2018, many remain unclear on alignment with existing tools and strategies.

"Amplero's ability to automatically adapt to changes in behavior and market conditions based on customer data makes this a powerful addition to any experience-focused marketing executive's martech stack in 2018," said Amplero Chief Revenue Officer Sam Weber.

To learn more at this year's Adobe Summit in Las Vegas, connect with Amplero at booth #458, schedule a 1:1 AIM demo, or join one of our AI at the Core sessions.

See Amplero in action

About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero now enables customer-obsessed brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

Launched with AI at the core and used by companies across the globe, Amplero’s award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve. Intelligently orchestrating meaningful, individualized cross-channel experiences, Amplero AI Marketing Cloud drives measurable lift for the metrics that matter most.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us today or connect with us on Twitter, LinkedIn, and Facebook.