Amplero's New Influencer Optimization Capability Featured in VentureBeat

VentureBeat recently featured the launch of Amplero's new Influencer Optimization capability.

AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities.

As part of a landmark Columbia University/HEC Paris study, Amplero's latest breakthrough made it possible for a major mobile carrier to realize a 1.28x campaign ROI multiplier on non-targeted users—strictly based on their connections to influential users.
With the new capability, marketers at customer-obsessed brands can think beyond 1:1 personalized customer interactions and understand the full network impact of their campaigns.

This machine learning advancement allows marketers to:

  • Drive up to 30% incremental campaign ROI with non-targeted users based on connections to targeted users
  • Use existing behavioral data to optimize full network impact of B2C marketing efforts
  • Map customer influencer ego networks that identify not only the number, strength, and intensity of connections, but also influence a customer has over the behaviors and actions of those connections


Here's an excerpt from the article by Venture Beat's Stewart Rogers:
AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities.
And today, Amplero has announced its Influencer Optimization capability, powered by machine learning and offered as part of its Intelligence Platform. The new addition makes it possible to discover not only your most influential customers, but also understand the actions they are taking and how to optimize your connections with these valuable advocates...

Read the full piece at VentureBeat.


Ready to learn more?
Download our CMO’s Guide to Influencer Optimization to learn more about how you can leverage this breakthrough to increase ROI from your targeted marketing campaigns in 2017.

About Amplero
Amplero is a digital intelligence platform that enables marketers to achieve what's not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction to maximize customer lifetime value and loyalty.

Using Amplero, marketers in telecom, banking and finance, gaming, and software-as-a-service have seen more than three percent incremental growth in customer revenue and five times retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

To learn more or schedule a demo, contact us today.