Global mobile carrier grows base revenue 1.4 percent with Amplero AI Marketing

Explore the latest Amplero case study to learn more about today's leading brands are building lasting relationships at scale through AI

SEATTLE, WASH., August 2, 2018 – Amplero, a leader in AI Marketing (AIM), recently released their latest case study demonstrating how Ooredoo, a Qatar-based international mobile carrier, significantly impacted their customer experience and, subsequently, increased revenue.

With a name that literally translates to “I want," Ooredoo takes a customer-centric approach providing subscribers with a powerful network, diverse products and services, and community involvement that positively impacts the areas in which it operates.

Ooredoo's marketing leadership engaged Amplero to help reduce time and marketing resources needed to launch new campaigns and experiments, grow revenue from current base via stronger targeting and offer management, and improve the overall customer experience with fewer messages and more relevant offers.

"We see the value in machine learning and look forward to partnering with Amplero to continue this evolution in our customer-centered marketing," said Damian Chappell, Chief Marketing Officer, Ooredoo.

While smaller players in the highly competitive telco market run aggressive promotions, Ooredoo is a heavily regulated market leader that focuses on customer experience as a major differentiator. Amplero enables Ooredoo's marketing team to orchestrate adaptive interactions that lead to greater customer retention and loyalty.

"The Amplero team has a long history of working with telco data sets throughout the world to deliver deep behavioral insights and relevant customer interactions," said Amplero CEO Jamie Miller. "Our Ooredoo partnership has been a great example of what happens when mobile carriers have the ability to use AI to sift through the noise of their customer data and intelligently adapt interactions for each subscriber."

To learn more, download full case study to learn how Amplero experiments, learns, and optimizes every interaction to build lasting subscriber relationships at scale for today's leading mobile carriers.


About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero now enables customer-obsessed brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

Launched with AI at the core and used by companies across the globe, Amplero’s award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve. Intelligently orchestrating meaningful, individualized cross-channel experiences, Amplero AI Marketing Cloud drives measurable lift for the metrics that matter most.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us today or connect with us on Twitter, LinkedIn, and Facebook.