Joining marketing innovators from Twitch, Starbucks, Charles Schwab, Microsoft and more, Amplero CMO Matt Fleckenstein is presenting at the Incite Group Marketing Summit in San Francisco this week.
Hire a Machine – Don't Be One: Using AI Marketing to Drive Digital Transformation
12:30-1 pm – Wednesday, May 24
Mobile devices have saturated the United States. The majority of growth among mobile operators comes from stealing and keeping market share. Pre-paid customers are fickle, price-sensitive and have little brand loyalty, which makes it easy to steal them, but difficult to retain them.
Even though the largest part of many mobile operators' customer bases today are using prepaid products, the prepaid market has hardly developed strategically since the launch of the very first prepaid products many years ago. Mobile Operator Sprint, however, is changing this by using artificial intelligence marketing to transform the way they engage with their customers. Despite facing industry-wide price reductions in data and international voice plans, Sprint's transformation has been able to increase average revenue per user and improve retention rates, in part due to using machine learning and adaptive experimentation to transform their customer experience and digital marketing efforts.
Visit the Amplero booth at the Incite Group Marketing Summit or contact us today to schedule an Amplero AIM Platform demo.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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