Customer Loyalty Roundup, December 21, 2018

As we inch closer to 2019 we'll continue to provide articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. This week we're highlighting true loyalty, retention marketing done right, holiday harmony with gift cards and data driving impactful brand experiences.

How to Achieve True Customer Loyalty
(Restaurant Dive, John Larson & Company)

"Loyalty programs, when properly configured, offer companies a significant opportunity to both strengthen and broaden the relationships they have with their customers."

Retention Marketing Done Right: How to Reduce Churn and Increase Revenue
(All Business)

"The question is no longer whether you have a loyalty program—it’s whether you are maximizing its potential to meet your business goals. So, if you have a loyalty program and are wondering why you are not reaping the benefits you expected to, it might be time to reevaluate."

Creating Holiday Harmony with Gift Cards and Customer Loyalty
(Loyalty360)

"Shoppers are expected to spend 6% more on gift cards this year than they did the last, so it’s important that you optimize those sales for customer loyalty!"

3 Ways Customer Data Drives More Impactful Brand Experiences
(MarketingLand)

"We all have experiences with brands — and when we view those experiences through the eyes of customers, we realize they’re not that good. In fact, a just-released report found that 87 percent of marketers believe they deliver engaging consumer experiences — yet 79 percent of these same marketers are disappointed with their own experiences as customers of brands they love."


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