Customer Loyalty Roundup, January 25, 2019

Welcome back to another week of articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. Today we delve into building a loyal customer base, developing retention marketing strategies, creating loyalty rewards program with mobile apps, and attracting different customers to your loyalty program.

3 Essentials for Building a Loyal Customer Base

"Loyalty programs, when properly configured, offer companies a significant opportunity to both strengthen and broaden the relationships they have with their customers."

Retention Marketing Done Right: How to Reduce Churn and Increase Revenue

"To truly improve Customer Experience, insightful CX practitioners will give up Conventional CX and take up Real CX."

Report: Loyalty Rewards, Coupons Bring QSR Customers Back
(Restaurant Drive)

"General ads don't seal the deal with customers, per the survey. Not only have mobile apps been proven to build brand loyalty — an increasingly elusive prospect in the competitive restaurant industry, but also they boost profits. Digital orders tend to be bigger than in-store tickets, and customers tend to return when their app usage rewards them with discounts and free-after-10-type offers."

Seven Ways to Attract Different Customers to Your Loyalty Program
(Convenience Store News)

"There are many different ways customers want to interact with your brand and that means there are a lot of different ways they want to enroll with your brand."

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