Customer Loyalty Roundup, March 15, 2019

Welcome to this week's Customer Loyalty roundup where we share articles, news, and insights about customer loyalty, retention, and rewards programs. In our latest blog we highlight how The California Privacy Act may challenge the way retailers can better serve customers, the power of lifetime loyalty in creating compelling brand experience and the benefits of mining data can make to convenience store future growth.

Loyalty Programs Under Fire in California
(Store Brands)

The California Consumer Privacy Act passed last summer and is scheduled to take effect in January 2020. It places restrictions on how retailers and other businesses can collect and use information about consumers. Opponents of the act wrote a letter thats emphasized that retailers gather data about consumers primarily to better serve them, in sharp contrast to other industries that gather consumer data primarily to monetize it by selling it to other businesses.

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'
(Entrepreneur)

"Take a page from the above successful brands and balance your own products and services to create a compelling brand experience that allows you to stay true to your primary brand objectives. Your customers will thank you with their loyalty."

Are You Mining Loyalty Gold?
(Convenience Store Age)

"Retailers who want to stay on top of data mining need data and analytics platforms that allow for data capture across all applicable channels — point-of-sale (POS), e-commerce, mobile app, social media, etc. — and have the capability to collect data "for all consumer-tracked actions, not just customer purchases."


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