Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on mastering customer loyalty, uncovering insights from customer loyalty, creating an emotional bond through loyalty, and a secret weapon for customer retention---engaging customers in the ways they self-identify.
"In recent years, we’ve seen a spike in conversations surrounding customer loyalty, with many businesses professing that brand loyalty is dead. Accompanied by the rise of small and side businesses, competition is increasingly stiff and it is now more challenging to gain a customer’s loyalty — however, it’s not entirely impossible."
"Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, emotional engagement and trust, research consultancy Brand Keys has revealed. A new report from the New York-based company shows insights on the importance of customer loyalty, touching issues as brand transparency, emotional engagement and meeting consumer expectations."
"Today, loyalty is a fusion of emotional engagement, trust and an ability for a brand to engage; to meet or exceed expectations that consumers hold for their product or service. Brand love reinforces trust, interest in continuing a relationship and faith in the future of a brand. Emotionally loyal customers are willing to spend with a brand even if meaningful and available alternatives are presented."
"The active collection, maintenance and distribution of unique customer characteristics, such as product interest, communication channel preference and frequency of communication — is the ideal first stop for a new customer. By starting off on the right foot — learning what would make them a repeat customer, engaging with them in the ways they self-identify — retailers have a better chance of converting that first-time customer into a long-term customer. "
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