Customer Loyalty Roundup, November 2, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on staying relevant while driving customer loyalty, building an innovative rewards program and gaining insights from three major retailers shaking up the future of loyalty.

You Can’t Buy Customer Loyalty, But You Can Win It
(Amplero for MarTech Advisors)

Relevance has surpassed loyalty in the effort to win the hearts and minds of today’s hyper-connected consumer. Staying relevant is a challenge for most brands which why Amplero's VP of Marketing, Steven Dunston, shares three ways leading brands can keep their loyalty programs relevant.

Beyond Points: Companies Are Using Innovative Rewards Programs To Draw In Customers (Forbes)

Consumers join loyalty programs for more than perks. It's important for brands and retailers to have a program that can add value and more importantly cut through all the white noise.

Owning The Future Of Retail Loyalty: How Amazon, Ralph Lauren Use Insights To Engage (Customer Think)

A new report from Loyalty One highlights six leading events that are reinventing the future of retail loyalty programs. Discover how innovative retailers compete with rivals and themselves requiring experimentation, self-challenge and testing along the way.


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