Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're highlighting topics around customer lifecycle optimization, consumer empowerment and customer engagement.
"What I believe works in such situations is looking at the whole retention process, analyzing unstructured data and deploying multiple models to optimize retention efforts. Here's an approach that has helped me identify customers who are at risk of cancellation very early in the life cycle."
"Because consumers have endless options at their fingertips due to innovative technology, the power has shifted to them. Brand officials need to acknowledge that fact above everything else."
"Today’s consumers don’t just want to be given generic rewards for their existing or passive behaviors. In this new age of social media, they want to be engaged. So, with the expectation for customer engagement at an all-time high, what can brands do to create loyalty programs that stand out?"
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