Customer Loyalty Roundup, October 19, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. In this week's roundup we're covering peer to peer marketing, online marketplaces and retail payment experience.

How Word of Mouth Marketing Can Be a Scalable Channel
(Business 2 Community)

Peer to peer marketing is often an underutilized loyalty tactic. When it's paired with the right tools it can be scalable and powerful.

3 Pressing Retention Challenges Facing Today’s Online Marketplaces
(Digital Commerce 360)

A new report shows that buyer retention remains one of the top challenges for online marketplaces. With this in mind multi-channel merchants need to refocus their efforts towards buyers and sellers that are most likely to churn.

What to Consider When It Comes To The Retail Payment Experience
(Retail Customer Experience)

Traditional shopping has become varied all while customer expectations have remained consistent. Today's shoppers of goods and services want choices, convenience and personalization in every step of the process including the way they pay.

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