Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. In this week's roundup we're covering peer to peer marketing, online marketplaces and retail payment experience.
Peer to peer marketing is often an underutilized loyalty tactic. When it's paired with the right tools it can be scalable and powerful.
A new report shows that buyer retention remains one of the top challenges for online marketplaces. With this in mind multi-channel merchants need to refocus their efforts towards buyers and sellers that are most likely to churn.
Traditional shopping has become varied all while customer expectations have remained consistent. Today's shoppers of goods and services want choices, convenience and personalization in every step of the process including the way they pay.
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