Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. With the holiday shopping season quickly approaching these pieces about building customer relationships, reducing customer churn and combating discount culture to support retention are timely.
Prioritizing customer relationships is key for any business wanting to increase sales. Understanding customers wants and needs and then marketing to them accordingly.
There are a few usual suspects that cause turnover: poor customer onboarding, failure to nurture relationships, pushy marketing and poor customer service are all surefire ways to alienate your customers. We've identified a few other tactics for marketers to consider cut churn.
While some retailers are struggling not to comprise their margins others are fighting tooth and nail to provide customers with the best deal. This markdown mayhem behavior can be dangerous as retailers risk deep discounts working against them in their attempt to improve customer retention.
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