Customer Loyalty Roundup, October 26, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. With the holiday shopping season quickly approaching these pieces about building customer relationships, reducing customer churn and combating discount culture to support retention are timely.

Build Lasting Relationships With Customers Using These 13 Tactics (Forbes)

Prioritizing customer relationships is key for any business wanting to increase sales. Understanding customers wants and needs and then marketing to them accordingly.

Four Ways to Cut Customer Churn This Holiday Season (Amplero)

There are a few usual suspects that cause turnover: poor customer onboarding, failure to nurture relationships, pushy marketing and poor customer service are all surefire ways to alienate your customers. We've identified a few other tactics for marketers to consider cut churn.

0% Off for Christmas – Fighting Discount Culture With Better Customer Retention (Business 2 Community)

While some retailers are struggling not to comprise their margins others are fighting tooth and nail to provide customers with the best deal. This markdown mayhem behavior can be dangerous as retailers risk deep discounts working against them in their attempt to improve customer retention.

Are you focused on customer loyalty programs for your brand? Amplero's AI Marketing Hub delivers relevant moments to consumers for B2C enterprises, optimizing for long-term KPIs like annual revenue per user and customer lifetime value.