Welcome to this week's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we'll cover customer loyalty from retailers, customer relationships, and customer experience success metrics.
Consumers want brands to emotionally connect with them in ways that they have never required before. There’s a huge opportunity for marketers to offer differentiated customer experience with relevant loyalty programs. Loyalty360 sat down with senior-level marketing execs to discuss how disruptive technology can lead to strong customer engagement.
Have you ever wondered what it would take for your brand to infuse passion into every single customer interaction? Simply adding a few practical tips can lead to building stronger customer relationships.
Customer experience (CX) improvement is often a top goal for brands regardless of industry. “With multi-channel becoming the norm, omnichannel a priority, digital transformation not a debate but a necessity, artificial intelligence (AI) and machine learning (ML) having more than a foot in the door, customer empathy and personalization reigning supreme — CX has turned into one of the most intriguing phenomenons to have emerged in the last decade, and continues to both confound and fascinate enterprises.” But for many enterprises there's some uncertainty as to how to measure improvements over time.
Need to deliver better loyalty programs to your customers? Amplero's AI Marketing Hub delivers relevant moments to consumers for B2C enterprises, optimizing for long-term KPIs like annual revenue per user and customer lifetime value.