Customer Loyalty Roundup, September 28, 2018

Welcome to this week's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we'll cover customer loyalty from retailers, customer relationships, and customer experience success metrics.

The Changing Nature of Customers: A Retailer Perspective on Customer Loyalty (Loyalty360)

Consumers want brands to emotionally connect with them in ways that they have never required before. There’s a huge opportunity for marketers to offer differentiated customer experience with relevant loyalty programs. Loyalty360 sat down with senior-level marketing execs to discuss how disruptive technology can lead to strong customer engagement.

Three Ways to Turn Your Customer Relationships Into Full-blown Love Affairs (MarTech Advisors)

Have you ever wondered what it would take for your brand to infuse passion into every single customer interaction? Simply adding a few practical tips can lead to building stronger customer relationships.

5 Customer Experience Success Metrics That Never Disappoint (CMS Wire)

Customer experience (CX) improvement is often a top goal for brands regardless of industry. “With multi-channel becoming the norm, omnichannel a priority, digital transformation not a debate but a necessity, artificial intelligence (AI) and machine learning (ML) having more than a foot in the door, customer empathy and personalization reigning supreme — CX has turned into one of the most intriguing phenomenons to have emerged in the last decade, and continues to both confound and fascinate enterprises.” But for many enterprises there's some uncertainty as to how to measure improvements over time.


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