Direct Marketing News (DMN) Executive Editor Kim Davis recently discussed the rise of core artificial intelligence marketing technologies with Amplero CMO Matt Fleckenstein. The article, "Amplero Advocates AI at the Core," covers some of the key differences between "bolt-on" and "core" AI technology providers.
See below for an excerpt from DMN:
Conceptually, the Amplero solution sits as an intelligence layer downstream from data sources, including live transactional data and social graphing, and upstream from whatever marketing cloud or marketing automation point solutions the client has in its stack. If the client already has a customer data platform, Amplero plugs in; if not, Amplero brings its own.
Mining usage and behavioral data, and running rapid tests against it, it triggers the kinds of contextual, personalized experiences designed to stimulate revenue, increase upsell, and reduce churn. This implies, Fleckenstein explained, longitudinal insights, "nano-clustering," and developing "on the fly propensity models" — all at a speed and scale beyond the capacity of supervised automation models, let alone human capabilities. The output? Modified creative content: Not just offers and deals, but at the level of content tone and choice of optimal images.
Read the full piece at Direct Marketing News.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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