With the hyper-competitive mobile games market generating more than $40 billion in revenue this past year, publishers and platforms are always seeking new ways to attract, engage, and evolve alongside their player base.
The 2017 Mobile Games Forum in Seattle just around the corner, and our team is excited to immerse ourselves in the business of mobile gaming with industry leaders and experts from around the world. For two days, our sole focus will be on the business of mobile games and talking about how artificial intelligence marketing can help increase engagement, retention, and monetization across the player lifecycle.
Don’t miss the opportunity to hear Lynn Batson, Sr. Director of Gaming Customer Engagement at Amplero, discuss gaming retention with leaders from Blizzard Entertainment, Heroic Labs, Kochava, and Tatem Games.
MGF Panel Overview: Retention, retention, retention: tales from the frontline of the mobile marketing
Tuesday, Oct. 24 – 2 pm
- Discover handy practical tips to help boost your retention and fight off your industry rivals.
- Understand what good retention is and how to boost essential KPIs with the help of lead-ing attribution experts.
- Find out how community management, branding and game design can all be used to make a game sticky.
In addition, we invite you to connect with us during the event by visiting our booth or setting up time for a demo to talk about how the Amplero Artificial Intelligence Marketing Platform can help you orchestrate and continuously optimize integrated player experiences based on your entire player data ecosystem.
Schedule a meeting at MGF
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming, and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
For more information, contact us today or follow us on Twitter.