New Amplero capability previewed in recent VentureBeat feature

VentureBeat recently featured the Amplero Artificial Intelligence Marketing (AIM) Platform as one of its “Top 5 Most Promising AI Startups.”

VentureBeat Editor Jen Larsen gave readers an in-depth look at the platform and talked with Amplero’s VP of Marketing Steven Dunston about its recently announced ability to incorporate models and pre-built attributes from customer enterprise data science teams into Amplero’s AIM Platform.

In addition, Amplero Sr. Director of Product Management Garrett Tenold recently offered attendees an Amplero preview on the mainstage at VentureBeat’s AI Summit. With the theme of "Riding the AI Wave," this year's VB Summit is focused on applied AI that skips the hype and is already generating breakthrough results. According to a recent study conducted by Forrester, 86 percent of marketers believe that AI can provide value to their business and 78 percent are planning to expand or implement artificial intelligence marketing to support digital transformation initiatives. Amplero Head of Product Garrett Tenold will speak to real-world examples of how AI is transforming the way consumer-obsessed businesses like Sprint, Virgin Mobile, and DoubleDown Interactive optimize customer experiences at scale.

See below for an excerpt from the article:

Amplero, a marketing technology company that uses artificial intelligence to fuel one-on-one customer interactions, is updating its software to let companies bring their own machine learning models to the mix. This way, companies with their own data science teams will be able to import models that are built with other technology, in addition to accessing learnings from Amplero’s product itself.

The software will then collate the insights from the home-built machine learning models that companies bring and apply its own abilities for modeling many different customer interactions at the same time to provide businesses with better insights. That makes Amplero’s software — which is already ingesting data from CRM systems and other sources to provide its existing recommendations — significantly more useful.

Read the full piece at VentureBeat.

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming, and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

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