AI Marketing Insights

News, Events and Industry Insights from Amplero.

Press Releases

Gearing Up for 2017, Amplero Reveals Top Three Predictions for the Marketing Technology Industry

Amplero, the world's first machine learning-powered digital intelligence platform, today unveiled what marketers can expect to see in the coming year with the company's marketing technology predictions for 2017. Rooted in machine learning and artificial intelligence experience, Amplero predicts that marketers will finally be able to take advantage of the global investment in big data infrastructure and move beyond traditional rules-based marketing automation. These advancements powered by machine learning will have significant impact on the day-to-day role of the CMO, as well as transform the way marketers approach customer-centric marketing.

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Amplero Discusses Digital Transformation at Big Data & Analytics for Banking Summit in NYC

At this year's Big Data & Analytics for Banking Summit in NYC, our VP of Strategy & Digital Transformation, Santo Criscuolo, addressed Fortune 500 financial services marketing and IT leadership on leveraging machine learning to address banking's digital intelligence debt and provide highly contextual, personalized consumer experiences—every time.

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Thought Leadership

Dawn of the Dead: How to Identify and Reawaken Zombie Customers

by Glenn Pingul

Whether you’re in a recurring billing-based subscription model (telecommunications, cable, media, software), traditional service vertical like banking, insurance or travel, or rely on in-app purchases or advertising engagement such as gaming or social platforms, retention rate is one of your most important KPIs. And yet, this is probably the one that paralyzes you the most because it seems too scary complicated to address.

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