AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Customer Loyalty Roundup, October 12, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting a few really important areas like building better data and customer marketing strategies, re-engaing lost and at-risk customers as well as acknowledging the intersection of CX and loyalty.  

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Thought Leadership

Customer Loyalty Roundup, October 5, 2018

Welcome to this week's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're featuring articles that speak to improving customer loyalty programs, harnessing tracakbility to empower customers and the importance of building customer-centric organizations.

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Conversations at the Core with Bob Kelly

Amplero has launched a new editorial series focused on the people who are rethinking the way brands and consumers interact.

It’s a place where core conversations are taking place on the evolution of AI and the modern enterprise and how it impacts our communities.

Our first conversation is with Ignition Managing Partner Bob Kelly.  Bob joined Ignition in 2017, bringing more than 20 years of experience with him from Microsoft where he held a variety of positions, most recently holding the position of Corporate Vice President for the Cloud + Enterprise Business Development and Strategy team where he drove the merger and acquisition strategy and coordination of cross-division strategic planning. During his tenure, Bob played an integral leadership role in defining how Microsoft goes to market with server and cloud computing, and was instrumental in growing the Windows Server business from a relatively new product to a market leader, and helping to shape Microsoft’s $20+ billion server and tools business. He was also instrumental in the early days of Microsoft Azure, helping it grow into one of the industry’s leading cloud platforms. 

Bob recently sat down with Amplero to shares candid thoughts on everything from enterprise software to English literature. 

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