AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

The Amazonification of Retail Banking

by Rebecca Gerben Mehta

With a wealth of customer data at-hand, retail banks hold the key to targeting customers with personalized, relevant customer experiences. That said, recent reports show many customers feel like their banking interactions are simply transactional and not necessarily relevant to their personal goals and needs.

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Media Coverage

Amplero takes first in AI at I-Com Global Summit Data Creativity Awards

Amplero, a leader in AI Marketing (AIM), took the stage this past month as the winner in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.

Alongside other I-Com finalists, including Barclaycard, BMW, Ogilvy & Mather, Wunderman, Shell, and Vodafone, Amplero VP of Scientific Marketing Strategies Glenn Pingul presented “Activating the Ripple Effect: Harnessing the Power of Behavioral Social Graph Data” to a global crowd of analytics, marketing, and data science executives.

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Thought Leadership

Gone in 90 Days: How to keep new retail banking customers after the honeymoon ends

New relationships are thrilling. A prospect saw your latest targeted sign-up campaign on social. They clicked the ad. They filled out the form. They opened an account. They committed.

But new relationships are also fragile. According to the banking consultancy, Novantas, approximately 50 percent of all retail banking customers leave within the first 90 days.

In addition, a recent Deloitte survey cites that consumers who found their onboarding experience lacking were less likely to purchase additional products or services at the bank, and less enthusiastic about recommending the institution to family and friends.

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Events

ChickTech Seattle hosts local high school students at Amplero

Dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers, ChickTech Seattle creates programs that spark interest and excitement for local high school students.

Amplero recently had the opportunity to host the organization at its downtown Seattle headquarters, where local students participated in a series of projects and problem-solving challenges.

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News

5G and AI: Congratulations to Sprint and T-Mobile

by Olly Downs, PhD

Congratulations to our amazing partners at Sprint, as well as our Seattle-area neighbor T-Mobile on their exciting merger announcement this week.

Partnering with Sprint and its booming prepaid brands—Boost Mobile and Virgin Mobile—to experiment, learn, and optimize each interaction throughout the customer relationship, we couldn’t be happier.

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