AI Marketing Insights

News, Events and Industry Insights from Amplero.

Press Releases

How to Hire a Machine: The CMO's Guide to Artificial Intelligence Marketing (AIM)

Amplero is proud to announce the recent launch of “How to Hire a Machine: The CMO’s Guide to Artificial Intelligence Marketing.”

As a starting point for marketing leaders exploring the application and integration of enterprise AI solutions within the modern marketing technology stack, the guide serves as an easy-to-consume resource in a landscape crowded with point solutions, core platforms, and bolt-on AI capabilities within existing marketing clouds.

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Press Releases

Amplero Recognized on Constellation ShortList for Marketing Analytics Solutions

Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced it was named to the Constellation ShortList™ for Marketing Analytics Solutions in Q3 2017. To remain competitive in the continually evolving business environment, organizations must implement technologies that not only complement existing strategies but also support radical transformation of business models. The technology vendors included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

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Thought Leadership

Millennials are still on their parent’s phone plans. Here’s how mobile carriers are responding.

by Glenn Pingul

Over the past few years we’ve seen dueling headlines about whether it’s a good thing or a bad thing that nearly half of millennials are still on their parents’ mobile subscription. Either “It’s not mooching, it’s saving everyone money,” or “until you leave your family cell phone plan you’re not a real adult.”

Nearly everyone agrees that it’s a way for families to save money. Which can prompt the question, “What’s in it for the mobile carrier?” It turns out that carriers have accepted and even embraced the extended family model. This may be one of those rare cases of a win-win for the family and the provider.

Here are three reasons that today’s mobile carriers don’t mind millennials staying on the family plan.

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Thought Leadership

Competing for the millennial financial services market with category outsiders

by Glenn Pingul

The kids are alright. Unless, of course, you’re in financial services marketing.

In 2016, The Economist reported that 61 percent of banking executives believe their biggest competition will come from outside of the industry.

So, what do these industry outsiders look like? Well, they look a lot like Mark Zuckerberg, Jeff Bezos and Jack Ma.

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