AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Choose your own adventure: Five critical predictions for gaming in 2018

by Lynn Batson

As an early driver of technology (AI, VR, AR, MR and 360 video), the future of gaming is evolving rapidly, as demonstrated at this year’s CES. From in-home lighting effects with Philips Hue to an immersive Blade Runner VR experience from Google, we’re entering a transformative era of gaming where every detail is becoming contextual to the player’s individual preferences.

With 2018 in full swing, here are my five critical predictions on the ways gaming will evolve this year.

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Thought Leadership

What's in store for mobile carriers in 2018: Content to be crowned king, queen, and the entire court

by Glenn Pingul

From unlimited data plans to OTT streaming bundles, the telecom industry is constantly evolving alongside their subscribers. Pew Research pegs the number of smartphone owners in the U.S. at 77% of all adults. Globally, more than a third of the world’s population is projected to own a smartphone in 2018. That’s 2.53 billion smartphone users—and the iPhone only just turned 10.

With competition for both postpaid and prepaid subscribers only getting more fierce, mobile carriers across the globe are shaking things up yet again. As CES wraps up this week in Las Vegas, I sat down and wrote my predictions on what’s in store for mobile carriers and subscribers in 2018.

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Media Coverage

These 100 Companies Are Leading the Way in AI Fortune features Amplero

Fortune Magazine recently featured Amplero as part of an article on the top 100 companies leading the way in AI. 

Based on the CB Insights' 2018 AI 100, Information Graphics Director Nicholas Rapp and Deputy Editor Bryan O’Keefe included fast-growing AI innovators, such as Tractable, Trifacta, Invoca, and Conversica, in addition to Amplero.

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Thought Leadership

Five myths about the machine on your team

by Olly Downs, PhD

While advances in AI and machine learning tend to provoke one of two reactions—a general dystopian anxiety or vision of a gleaming connected futurist society—the fundamental truth is that we are in the midst of a major disruptive cycle in the way humans and brands interact.

From single-channel applications like natural language processing-enabled chatbots to core AI marketing platforms that orchestrate every customer interaction, 78 percent of marketers are working on adopting or expanding AI in 2018.

Although increased investment in AI and machine learning initiatives permeate the technology roadmap across most major brands, most marketers don’t really have a sense of how AI will affect the daily lives of their teams and customers. With this in mind, we’ve put together this list to help dispel the five myths of AI that we’re commonly seeing across major enterprise marketing teams.

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Thought Leadership

The bot in the branch and the future of retail banking

According to a recent survey from The Financial Brand, 2018 will be all about customer-centricity for financial institutions. The panel includes bankers, credit union executives, industry analysts, advisors, and fintech leaders.

The report’s top findings for both trends and strategic priorities in retail banking centered around improving the customer experience, supported by the use of big data, AI, advanced analytics, and cognitive computing. Respondents cited “removing friction from the customer journey” as the most important trend for 2018.

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Media Coverage

AI marketing and the journey through the uncanny valley

Although 78 percent of marketers are adopting or expanding artificial intelligence marketing in 2018, marketers are also uneasy about the uncanny valley. They are concerned that by implementing AI marketing, they will lose control of the customer experience, possibly bewildering or even revolting their customers. While this is a reasonable concern, it could prove to be an unfounded and risky position — because marketers have already forced their customers into the uncanny valley through the use of marketing automation and aggressive personalization. 

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Time-lapse: Get the story behind Amplero's GeekWire Seattle 10 Napkin

by John Kinmonth

“Customers fell in love with your brand. Teach your brand to love them back.”

As part of being named to GeekWire's prestigious list of Seattle 10 award winners, we were asked to visualize Amplero’s "world-changing" idea on a 6 x 6 foot cocktail napkin that would hang at MOHAI.

During the creative process, we talked about a lot of things.

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[Infographic] 84 percent of B2C marketing orgs are implementing or expanding AI in 2018

A commissioned study conducted by Forrester Consulting on behalf of Amplero surveyed more than 150 marketing technology decisionmakers at top B2C brands across retail, financial services, travel and hospitality, computer gaming, telecommunications services, consumer software, and media and entertainment industry verticals.

The resulting study, “The Machine on Your Team: How Marketers Are Adapting in the Age of AI,” revealed that while the majority (86%) of respondents believe AI can provide value to their business, 78 percent believe human involvement is necessary to guide the machine and make the most impact on strategic initiatives.

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