AI Marketing Insights

News, Events and Industry Insights from Amplero.

Events

ChickTech Seattle hosts local high school students at Amplero

Dedicated to retaining women in the technology workforce and increasing the number of women and girls pursuing technology-based careers, ChickTech Seattle creates programs that spark interest and excitement for local high school students.

Amplero recently had the opportunity to host the organization at its downtown Seattle headquarters, where local students participated in a series of projects and problem-solving challenges.

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Thought Leadership

Millennials: They're not who you think they are

If you think of millennials as lazy job-hoppers who complain about never owning a home while dining on $15 avocado toast, you’re not alone. Do a quick Google search and you’ll find countless articles typecasting this generation—including that there’s nothing a millennial hates more than being stereotyped.

There is no denying that this is a lucrative group for marketers, with every industry trying to figure out how to tap into the millennial consumer. They’re one of the most buzzed-about generations, but how well do marketers really know them?

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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Thought Leadership

New case study: Leading F2P gaming publisher levels up the player experience

As a leader in casual online gaming with more than 80 million active players, DoubleDown Interactive possesses a high-performing portfolio of titles, loyal base of high-value players, and strong revenue growth. However, like many in the ultra-competitive mobile gaming space, they had a large population of players who played infrequently, or worse, were at risk of churning.

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Press Releases

Amplero named finalist at I-Com Global Summit Data Creativity Awards

SEATTLE, WASH., April 9, 2018 — Amplero, a leader in AI Marketing (AIM), took the stage this week as a finalist in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.

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