AI Marketing Insights

News, Events and Industry Insights from Amplero.

News

Introducing Amplero University

The new era of artificial intelligence marketing requires a new era of human-centered enablement.

Within the brand new Amplero University training environment, marketers will be able deep-dive into the strategies and execution tactics to fully leverage the Amplero AIM Platform. Whether you need to drive retention lift or maximize ROI across a new product launch, Amplero University gives enterprise marketing teams the knowledge they need to thrive in the AI-fueled, always-on, marketing technology landscape.

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Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

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Thought Leadership

Next Best Action versus Multi-Armed Bandit Experimentation

Traditional marketing automation from companies like Salesforce and Oracle, Artificial Intelligence Marketing (AIM) platforms from companies like Adgorithms and Amplero, and Next Best Action (NBA) decisioning from companies like Pega Systems are all trying to solve for the same business challenge: How do marketers leverage the volume and depth of customer data available to truly deliver personalized experiences at scale?

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Thought Leadership

Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

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