AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Your Guide to AI at 2018 Adobe Summit

For the thousands of marketing innovators converging on Las Vegas for this year’s Adobe Summit on March 25-29, it’s not about seeing Beck live in concert. It’s not about Leslie Jones hosting Adobe Sneaks.

And—despite 84 percent of marketers planning to expand or adopt AI solutions in 2018—it’s not about the machines.

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Connect with Amplero to discuss AI marketing innovation at SXSW

Don’t miss the opportunity to learn how AI is humanizing the brand/consumer relationship at SXSW with Amplero and Oracle.

Amplero founder Olly Downs, PhD, is joining a speaking lineup including [name] and [name] to discuss the rise of AI marketing (AIM) to deliver meaningful, individualized cross-channel interactions throughout the entire customer relationship.

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Thought Leadership

Build versus Buy for AI

With 78 percent of marketing executives planning to adopt or expand artificial intelligence initiatives in 2018 and 84 percent of orgs seeing AI as a competitive advantage, it’s no longer a question of whether applied AI fits into the marketing roadmap for today’s major brands but when and how.

As with nearly any technology solution decision, the critical question becomes should you build it or buy it? And, of course, there is no simple answer.

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Thought Leadership

Choose your own adventure: Five critical predictions for gaming in 2018

by Lynn Batson

As an early driver of technology (AI, VR, AR, MR and 360 video), the future of gaming is evolving rapidly, as demonstrated at this year’s CES. From in-home lighting effects with Philips Hue to an immersive Blade Runner VR experience from Google, we’re entering a transformative era of gaming where every detail is becoming contextual to the player’s individual preferences.

With 2018 in full swing, here are my five critical predictions on the ways gaming will evolve this year.

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Thought Leadership

What's in store for mobile carriers in 2018: Content to be crowned king, queen, and the entire court

From unlimited data plans to OTT streaming bundles, the telecom industry is constantly evolving alongside their subscribers. Pew Research pegs the number of smartphone owners in the U.S. at 77% of all adults. Globally, more than a third of the world’s population is projected to own a smartphone in 2018. That’s 2.53 billion smartphone users—and the iPhone only just turned 10.

With competition for both postpaid and prepaid subscribers only getting more fierce, mobile carriers across the globe are shaking things up yet again. As CES wraps up this week in Las Vegas, I sat down and wrote my predictions on what’s in store for mobile carriers and subscribers in 2018.

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Media Coverage

These 100 Companies Are Leading the Way in AI Fortune features Amplero

Fortune Magazine recently featured Amplero as part of an article on the top 100 companies leading the way in AI. 

Based on the CB Insights' 2018 AI 100, Information Graphics Director Nicholas Rapp and Deputy Editor Bryan O’Keefe included fast-growing AI innovators, such as Tractable, Trifacta, Invoca, and Conversica, in addition to Amplero.

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