AI Marketing Insights

News, Events and Industry Insights from Amplero.

Events

Trends from MarTech, AI at the Core, and Beyond


It’s certainly an exciting time to be a marketer. If this past week was any indicator, the Artificial Intelligence Marketing (AIM) era is clearly upon us.
 
At Amplero, we were busy either hosting or presenting at three major AIM-related conferences: the Forrester AI Summit, MarTech USA, or our own AI at the Core Exchange.
 
As I reflect back upon what I heard from analysts, vendors, and marketers over the course of the week, there are a few key trends that are top of mind:

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Press Releases

Amplero Expands Artificial Intelligence Marketing Platform

SEATTLE May 3, 2017Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced an extensive expansion of its Artificial Intelligence Marketing Platform (AIM) that will help marketers increase topline revenue while delivering better customer experiences.

This latest release of Amplero’s AIM platform includes a new machine-learned insights component that is designed to identify and push proactive insights about campaigns, customers, and KPI’s to the marketer to ensure learnings are understood and utilized across their organization. These new insights notify marketers of unexpected shifts in customer behavior, discover direction for future creative, and provide always-on monitoring of campaign efficacy.

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Events

Connect with Amplero at MarTech Conference 2017 in SF

If you’re attending the MarTech Conference in San Francisco, May 9-11, don't miss the opportunity to connect with us at booth #800 to learn how modern brands are leveraging core artificial intelligence marketing (AIM) solutions to fuel customer revenue and retention lift across the entire customer lifecycle.

MarTech is the international conference for senior-level, hybrid professionals who are both marketing- and tech-savvy. With participants and speakers spanning nearly every major brand, the conference is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Press Releases

Amplero Welcomes Former Pandora CEO Brian McAndrews and Former Salesforce Marketing Cloud CEO Scott McCorkle to Board of Directors

Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced the appointment of Brian McAndrews and Scott McCorkle to the Amplero Board of Directors effective immediately.

As the former CEO for Pandora Media and aQuantive, McAndrews brings strategic knowledge of digital media and technology startups. McCorkle, a digital marketing pioneer and former Salesforce Marketing Cloud CEO, touts extensive CRM and IT management experience. Together, they will guide Amplero’s executive team through their rapid growth -- planning to double the size of the company within the next year to meet the increasing demand for artificial intelligence marketing (AIM) technologies. This comes at a pivotal time as 80 percent of marketing leaders say that AI will “revolutionize” marketing by 2020.

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Thought Leadership

Ride-Sharing, Marketing, and AI

by Steven Dunston

I recently hailed a Lyft in downtown Seattle. The ferry terminal, ten blocks away, was my destination. I was planning to board the westbound ferry. As the driver picked me up, the app changed the navigation route, trying to send us on a three-hour, 120-mile drive around the Puget Sound, and back to Seattle on the eastbound ferry.

It was immediately obvious both to the driver and me that the correct route was 10 blocks long, not 120 miles! But we couldn’t get the app to see it our way. So we ignored the directions from the Lyft app, and the driver dropped me off a few minutes later, in time for me to catch the ferry. I gave the driver 5 stars and a nice tip for agreeing with me to ignore the machine.

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Media Coverage

11 Startups that Prove Deep Learning and AI are Changing Marketing Forever

Amplero was recently featured in the Huffington Post article, "11 Startups that Prove Deep Learning and AI are Changing Marketing Forever," by tech journalist Travis Wright.

Discussing the companies and products driving the AI revolution in 2017, Wright ranked Amplero in the number one spot in a list that included DeepSee and Affinio.

See below for an excerpt from the Huffington Post:

So far, 2017 has been the year of AI/Machine Learning startups for marketing, search, content and social media. It’s been fascinating to see all of the new companies popping up. Each week on the VentureBeat VB Engage podcast, it seems that Stewart Rogers and I are talking about yet another new startup that is using AI, deep learning, or bots to help it perform tasks that help make marketers more proficient in their campaigns, planning, or content.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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