AI Marketing Insights

News, Events and Industry Insights from Amplero.

Thought Leadership

Did You Miss "The Machine On Your Team" Live Webinar?

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

[Webinar] The Machine On Your Team: How Marketers Are Adapting in the Age of AI

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Press Releases

VentureBeat names Amplero "Top 5 Most Promising AI Technology"

SEATTLE, Oct. 24, 2017 – Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, is scheduled to present at the VentureBeat Summit 2017 AI Innovation Showcase on Tuesday, Oct. 24. Amplero was selected to participate by an expert panel as one of the Top 5 Most Promising AI Technologies based on disruptive and differentiated technology with a business application.

The theme of this year's VB Summit is "Riding the AI Wave," focused on applied AI that skips the hype and is already generating breakthrough results. According to a recent study conducted by Forrester, 86 percent of marketers believe that AI can provide value to their business and 78 percent are planning to expand or implement artificial intelligence marketing to support digital transformation initiatives. Amplero Head of Product Garrett Tenold will speak to real-world examples of how AI is transforming the way consumer-obsessed businesses like Sprint, Xbox, and DoubleDown interact with their customers at scale.

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Events

Join Amplero at the 2017 Mobile Games Forum in Seattle

The 2017 Mobile Games Forum in Seattle just around the corner, and our team is excited to immerse ourselves in the business of mobile gaming with industry leaders and experts from around the world. For two days, our sole focus will be on the business of mobile games and talking about how artificial intelligence marketing can help increase engagement, retention, and monetization across the player lifecycle.

Don’t miss the opportunity to hear Lynn Batson, Sr. Director of Gaming Customer Engagement at Amplero, discuss gaming retention with leaders from Blizzard Entertainment, Heroic Labs, Kochava, and Tatem Games.

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Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

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Press Releases

The Machine On Your Team: New Forrester Study Shows How Marketers Are Adapting in the Age of AI

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. To further discuss the findings, Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Events

Amplero CEO and Chief Scientist Olly Downs, PhD, to discuss the machine on your team at CXSF AI Summit on Oct. 18

Don’t miss the chance to hear Olly Downs, PhD, deep dive on the current state of artificial intelligence and the modern marketer at Forrester’s CXSF AI Summit in San Francisco on Oct. 18.

According to Forrester, a tidal wave of digital tech has engulfed the theory and practice of breakaway CX. Automated platforms, like Amplero, powered by AI and machine learning, promise powerful, personalized customer experiences.

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Thought Leadership

10 Critical Questions To Ask Any AI Marketing Vendor

From existing marketing clouds applying ad hoc AI capabilities for channel-specific use cases to core AIM platforms delivering value against long-term KPIs, the last thing a marketer wants to do is invest in enterprise AI technology—or any technology—and be saddled with tool that doesn’t deliver as promised.

With considerable potential for integration and implementation pitfalls that will quickly cut into your ROI and organizational momentum, here are the 10 critical questions you should ask any AI vendor before investing in their solution.

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Thought Leadership

Is Digital Marketing Having its ‘Deep Blue’ Moment?

Garry Kasparov will forever be remembered as perhaps the greatest chess player of all time, dominating the game for almost twenty years until his retirement in 2005. But ironically he may be best remembered for the match he failed to win twenty years ago in 1997 against IBM’s Deep Blue chess computer. That watershed moment – marking the point at which computers effectively surpassed humans in chess-playing ability – prompted much speculation and hand-wringing about the coming obsolescence of the human brain, now that a mere computer had been able to beat the best chess grandmaster in the world.

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