Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

Download the full presentation

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

For more information, contact us today or follow us on Twitter.