Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.
Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.
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Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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