Time-lapse: Get the story behind Amplero's GeekWire Seattle 10 Napkin

“Customers fell in love with your brand. Teach your brand to love them back.”

As part of being named to GeekWire's prestigious list of Seattle 10 award winners, we were challenged to visualize Amplero’s "world-changing" idea on a 6 x 6 foot cocktail napkin that would hang at MOHAI.

During the creative process, we talked about a lot of things. We talked about our product. We talked about machine learning. We talked about martech. We talked about ourselves.

But, what we’re seeing is that the rise of artificial intelligence marketing isn’t about the marketer. It’s not about the data scientist. And it’s not really about us.

No, it’s about the customer. It’s about orchestrating meaningful, connected relationships between customers and the brands they already love. No more mindless automation, fragmented interactions, creepy personalization, and existing on a digital conveyer belt with a shopping cart icon.

It’s about helping customers feel known, understood, and respected.

And so, working with local artist Zac Culler, we painted this.

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

For more information, contact us today or follow us on Twitter.