Amplero, a recognized leader in core artificial intelligence marketing technology, today announced that it closed a $17.5 million Series B funding round co-led by Greycroft and Ignition Partners. Existing investors Wildcat Venture Partners, Seven Peaks Ventures, and Trilogy Equity Partners also participated in the round.
The Wall Street Journal featured Amplero's funding announcement, and WSJ Reporter Patience Haggin interviewed Amplero CEO Olly Downs, PhD, to get his take on the artificial intelligence marketing landscape and the company's growth plans.
See below for an excerpt:
Amplero raises $17.5 million to help humans and machines analyze vast expanses of marketing data
Amplero Inc., a startup developing software that uses artificial intelligence for marketing efforts, has raised $17.5 million in Series B funding.
Greycroft Partners and Ignition Partners co-led the round as new investors in the company.
Returning investors Wildcat Venture Partners, Seven Peaks Ventures and Trilogy Equity Partners also participated.
Seattle-based Amplero makes software that uses artificial intelligence to help marketing teams make decisions about where and how to focus their outreach efforts for current customers. Amplero’s software integrates with tools such as Hootsuite and Twilio in efforts to automate marketers’ interactions with those tools.
“Our algorithm takes the information based on what it’s learned and automatically refines the marketing campaign, targeting the right audience,” said Chief Executive Olly Downs.
Salesforce Ventures has backed Amplero in the past. Mr. Downs said the marketing software giant has facilitated a number of introductions on Amplero’s behalf.
“The dream of a marketer is to get to one-to-one or totally personalized marketing,” said Bob Kelly, managing partner at Ignition Partners.
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