Three Questions with John Crouch, Amplero's New Chief Revenue Officer

We’re thrilled to welcome John Crouch, seasoned sales executive and digital marketing expert to the Amplero team.

A seasoned sales executive and enterprise software expert, John Crouch brings experience, passion, and grit to the Amplero team.

We’re thrilled to have John join us as our Chief Revenue Officer. We asked John three questions to help us learn a bit about why he's excited about this new opportunity, what he’s learned throughout his career, and why he couldn’t walk away from the challenge of convincing skeptical marketers they need Amplero.

Question: In your career, you’ve been a part of some startups that accomplished remarkable things (DemandTec, TellApart, etc). Is there a unifying element to those success stories?

I’m really proud of the work we did at DemandTec. We had way more data scientists than sales people, and we did a great job articulating how our science created real value for our retailers. Accelerating adoption of our solution led to a successful IPO and eventual acquisition by IBM. Similarly, at TellApart our challenge was to convey to marketers how machine learning powered improved advertising results. Between finding new customers and growing our existing relationships we drove fantastic growth culminating in our sale to Twitter. The unifying element: explaining why the technology was valuable and how we could measure that value.

Question: What is it about Amplero that compelled you to join?

I’m excited about joining Amplero because we have a concrete application of AI in marketing that can drive real, measurable results for mobile carriers, retailers, and retail banks. The challenge is one that I find exciting – how do we clearly communicate very sophisticated mathematical techniques to understandably cynical marketers?

Question: CMOs have a lot of vendors and agencies vying for their attention? What will help Amplero cut through the noise?

There’s risk that AI is perceived as the “flavor of the month” by marketers. We need to break through the clutter and remind marketers that AI is not an afterthought, or a bolt-on after the fact-- it is at the core of everything we have built and everything we do. Relentless experimentation at massive scale is proven to generate greater business performance compared to business-as-usual. I’m excited to work with our prospects and customers to unlock the power of AI Marketing in their businesses.

About John

John joins a passionate team at Amplero, helping brands build lasting customer relationships at scale. Interested in learning more? Connect with John on LinkedIn.

About Amplero

Amplero lets brands be human again.

Despite the exponential growth of customer data, major brands still fail to understand individual consumers. Moments of interaction on the phone, in the app, or at the store, don’t connect. Each channel of communication is driven by its own data and automation rules.

But where humans and existing marketing systems are overwhelmed, artificial intelligence marketing (AIM) thrives. Amplero now enables customer-obsessed brands to build lasting relationships at a scale not humanly possible. No more mindless automation. No more fragmented interactions. No more feeling misunderstood.

Launched with AI at the core and used by companies across the globe, Amplero’s award-winning AIM technology experiments, learns, and optimizes each interaction as customer relationships evolve. Intelligently orchestrating meaningful, individualized cross-channel experiences, Amplero AI Marketing Cloud drives measurable lift for the metrics that matter most.

As a recognized leader in the AIM category, Amplero was named to the “Top 5 Most-Promising AI Startups” by VentureBeat and “CB Insights AI 100” featured in Fortune Magazine. Amplero founder and Chief Scientist Olly Downs, PhD, holds 35 patents in machine learning and computational mathematics.

To learn more about how the future is human, contact us today or connect with us on Twitter, LinkedIn, and Facebook.