Legacy marketing technology stacks, data infrastructure, and campaign processes will completely evolve based on emerging AI technologies and the consumer demand for highly contextual, personalized experiences.
But there’s a lot of noise out there. How do marketing leaders actually evaluate, integrate, and activate AI solutions in a marketplace surrounded by hype?
With this in mind, Amplero has launched “AI at the Core: 2017 Artificial Intelligence Marketing (AIM) Exchange.” It’s an invite-only event for marketing leaders to gain practical insight into what marketing innovation looks like with artificial intelligence at the core.
Because this is the inaugural AIM Exchange, we want help make the decision to attend simple with the top five reasons modern marketing leaders should attend “AI at the Core”:
1) ROI: Because your marketing campaign goals outgrew your marketing campaign budget. Again.
It’s the age of attribution: Every marketing team is being asked to justify the spend, tie it back to revenue, and make it more efficient. AI technology will help you grow revenue by being smarter with your spend and messaging. Companies that implement AIM solutions are seeing up to a 9x increase in revenue lift, while decreasing the number of overall customer touchpoints.
2) CX: Because your customers are more sophisticated than your a/b tests and audience segments
Having a ton of customer data can be a good thing, but only if you can use it to create a better customer experience. With existing marketing cloud solutions, you quickly run into scaling issues when integrating disparate data sources, offline models, and complex targeting rules. For example, your optimization and segmenting tools are built for a few tests or a few segments at a time, which doesn’t scale unless you have a team of superstars when you want to run thousands of experiments with thousands of micro audiences. In addition, the new wave of core artificial intelligence marketing tools allows marketers to predict and take action on churn signals 15-20x sooner.
3) Case Studies: Because Artificial Intelligence is a Forrester “Top Emerging Technology to Watch” but you might want to do more than just watch
Is it time to get in the game? Is this real yet? What are the risks and rewards for being an AI early adopter? What are the risks of sitting this out for a while? Get real-world answers from marketing executives at top B2C brands like Sprint and Xbox who have already implemented artificial intelligence marketing as part of their 2017 technology roadmaps.
4) Disruption: Because exponential growth in a static market requires rethinking everything
You may be in a slow-growth or no-growth market, but a sea-change like AI could redefine the category leaders. Uber, Netflix, Pandora and Amazon have already proven this. Marketers who are able to speak the new language of AI marketing and understand how it applies to their business will possess a distinct career advantage over the next three years.
5) Competition: Because you didn’t put AI in your budget this year (but your competitors did)
What does implementation look like? How does AI alter your marketing tech stack? How do you win internal approval for a project? How long should it take to see results? How does the technology ladder up to my KPIs?
Forward-thinking marketers are placing AIM at the top of your technology innovation roadmaps for 2017. Don’t get caught with a glut of outdated marketing technology this year while your competition has already implemented an AIM solutions to continuously optimize the entire customer experience.
If you’re in or headed to San Francisco for MarTech on May 9, be sure to take a few hours to attend AI at the Core: 2017 Artificial Intelligence Marketing Exchange.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
For more information, contact us or follow us on Twitter.