ai marketing

Thought Leadership

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Researchers expect shoppers to spend an estimated $3.4 billion during Amazon’s shopping frenzy on Prime Day.

But then their site went down. Then their stock went down.

While meeting the “dogs of Amazon” might have softened customer attitudes toward the poor performance, the truth of Prime Day is that despite the massive amounts of customer behavioral data available, the 36-hour shopping experience offers very little in the way of relevance to the individual customer beyond price discounts.

Instead, it’s likely the biggest loss leader in retail history because Amazon understands an important truth: Prime Day isn’t really about Prime Day. It’s about where shoppers are spending money the rest of the year.

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Thought Leadership

The Amazonification of Retail Banking

by Rebecca Gerben Mehta

With a wealth of customer data at-hand, retail banks hold the key to targeting customers with personalized, relevant customer experiences. That said, recent reports show many customers feel like their banking interactions are simply transactional and not necessarily relevant to their personal goals and needs.

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Media Coverage

Amplero takes first in AI at I-Com Global Summit Data Creativity Awards

Amplero, a leader in AI Marketing (AIM), took the stage this past month as the winner in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.

Alongside other I-Com finalists, including Barclaycard, BMW, Ogilvy & Mather, Wunderman, Shell, and Vodafone, Amplero VP of Scientific Marketing Strategies Glenn Pingul presented “Activating the Ripple Effect: Harnessing the Power of Behavioral Social Graph Data” to a global crowd of analytics, marketing, and data science executives.

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Thought Leadership

Gone in 90 Days: How to keep new retail banking customers after the honeymoon ends

New relationships are thrilling. A prospect saw your latest targeted sign-up campaign on social. They clicked the ad. They filled out the form. They opened an account. They committed.

But new relationships are also fragile. According to the banking consultancy, Novantas, approximately 50 percent of all retail banking customers leave within the first 90 days.

In addition, a recent Deloitte survey cites that consumers who found their onboarding experience lacking were less likely to purchase additional products or services at the bank, and less enthusiastic about recommending the institution to family and friends.

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News

5G and AI: Congratulations to Sprint and T-Mobile

by Olly Downs, PhD

Congratulations to our amazing partners at Sprint, as well as our Seattle-area neighbor T-Mobile on their exciting merger announcement this week.

Partnering with Sprint and its booming prepaid brands—Boost Mobile and Virgin Mobile—to experiment, learn, and optimize each interaction throughout the customer relationship, we couldn’t be happier.

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Thought Leadership

Millennials: They're not who you think they are

If you think of millennials as lazy job-hoppers who complain about never owning a home while dining on $15 avocado toast, you’re not alone. Do a quick Google search and you’ll find countless articles typecasting this generation—including that there’s nothing a millennial hates more than being stereotyped.

There is no denying that this is a lucrative group for marketers, with every industry trying to figure out how to tap into the millennial consumer. They’re one of the most buzzed-about generations, but how well do marketers really know them?

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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