artificial intelligence marketing

Events

Join Amplero at the 2017 Mobile Games Forum in Seattle

The 2017 Mobile Games Forum in Seattle just around the corner, and our team is excited to immerse ourselves in the business of mobile gaming with industry leaders and experts from around the world. For two days, our sole focus will be on the business of mobile games and talking about how artificial intelligence marketing can help increase engagement, retention, and monetization across the player lifecycle.

Don’t miss the opportunity to hear Lynn Batson, Sr. Director of Gaming Customer Engagement at Amplero, discuss gaming retention with leaders from Blizzard Entertainment, Heroic Labs, Kochava, and Tatem Games.

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Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

by Glenn Pingul

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

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Press Releases

The Machine On Your Team: New Forrester Study Shows How Marketers Are Adapting in the Age of AI

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. To further discuss the findings, Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Events

Amplero CEO and Chief Scientist Olly Downs, PhD, to discuss the machine on your team at CXSF AI Summit on Oct. 18

Don’t miss the chance to hear Olly Downs, PhD, deep dive on the current state of artificial intelligence and the modern marketer at Forrester’s CXSF AI Summit in San Francisco on Oct. 18.

According to Forrester, a tidal wave of digital tech has engulfed the theory and practice of breakaway CX. Automated platforms, like Amplero, powered by AI and machine learning, promise powerful, personalized customer experiences.

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Thought Leadership

10 Critical Questions To Ask Any AI Marketing Vendor

by Andrew Toner

From existing marketing clouds applying ad hoc AI capabilities for channel-specific use cases to core AIM platforms delivering value against long-term KPIs, the last thing a marketer wants to do is invest in enterprise AI technology—or any technology—and be saddled with tool that doesn’t deliver as promised.

With considerable potential for integration and implementation pitfalls that will quickly cut into your ROI and organizational momentum, here are the 10 critical questions you should ask any AI vendor before investing in their solution.

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Thought Leadership

Is Digital Marketing Having its ‘Deep Blue’ Moment?

Garry Kasparov will forever be remembered as perhaps the greatest chess player of all time, dominating the game for almost twenty years until his retirement in 2005. But ironically he may be best remembered for the match he failed to win twenty years ago in 1997 against IBM’s Deep Blue chess computer. That watershed moment – marking the point at which computers effectively surpassed humans in chess-playing ability – prompted much speculation and hand-wringing about the coming obsolescence of the human brain, now that a mere computer had been able to beat the best chess grandmaster in the world.

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Press Releases

Amplero Lifts Lid on AI’s Black Box for Marketers with New AI-fueled Learned Insights Capability

Amplero, a recognized leader in core artificial intelligence marketing technology, today announced enhancements to its pioneering AIM Learned Insights capability.

The announcement comes immediately following a $17.5 million Series B funding round co-led by Greycroft and Ignition Partners.

Powering personalized, cross-channel customer experiences at brands like Sprint, Xbox, Virgin Mobile, DoubleDown Interactive, the Amplero Artificial Intelligence Marketing (AIM) Platform adaptively optimizes every customer interaction to maximize customer lifetime value and loyalty at a scale that’s not humanly possible.

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Press Releases

Amplero Raises $17.5 Million in Series B Funding to Reinvent the Marketing Technology Landscape with AI at the Core

SEATTLE – August 29, 2017Amplero, a recognized leader in core artificial intelligence marketing technology, today announced that it closed a $17.5 million Series B funding round co-led by Greycroft and Ignition Partners. Existing investors Wildcat Venture Partners, Seven Peaks Ventures, and Trilogy Equity Partners also participated in the round.

Raising more than $25 million to date, the Amplero Artificial Intelligence Marketing Platform (AIM) is already used by a string of major brands, including Sprint, Virgin Mobile, Xbox, BECU, and DoubleDown Interactive. Amplero puts AI at the core of the marketing technology stack for business-to-consumer (B2C) enterprises, enabling them to optimize customer lifetime value at a scale that is not humanly possible.

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Press Releases

How to Hire a Machine: The CMO's Guide to Artificial Intelligence Marketing (AIM)

Amplero is proud to announce the recent launch of “How to Hire a Machine: The CMO’s Guide to Artificial Intelligence Marketing.”

As a starting point for marketing leaders exploring the application and integration of enterprise AI solutions within the modern marketing technology stack, the guide serves as an easy-to-consume resource in a landscape crowded with point solutions, core platforms, and bolt-on AI capabilities within existing marketing clouds.

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Press Releases

Amplero Recognized on Constellation ShortList for Marketing Analytics Solutions

Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced it was named to the Constellation ShortList™ for Marketing Analytics Solutions in Q3 2017. To remain competitive in the continually evolving business environment, organizations must implement technologies that not only complement existing strategies but also support radical transformation of business models. The technology vendors included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

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