artificial intelligence marketing

Press Releases

Amplero named finalist at I-Com Global Summit Data Creativity Awards

SEATTLE, WASH., April 9, 2018 — Amplero, a leader in AI Marketing (AIM), took the stage this week as a finalist in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.

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Events

Connect with Amplero to discuss AI marketing innovation at SXSW

Don’t miss the opportunity to learn how AI is humanizing the brand/consumer relationship at SXSW with Amplero and Oracle.

Amplero founder Olly Downs, PhD, is joining a speaking lineup including [name] and [name] to discuss the rise of AI marketing (AIM) to deliver meaningful, individualized cross-channel interactions throughout the entire customer relationship.

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Thought Leadership

Build versus Buy for AI

With 78 percent of marketing executives planning to adopt or expand artificial intelligence initiatives in 2018 and 84 percent of orgs seeing AI as a competitive advantage, it’s no longer a question of whether applied AI fits into the marketing roadmap for today’s major brands but when and how.

As with nearly any technology solution decision, the critical question becomes should you build it or buy it? And, of course, there is no simple answer.

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Thought Leadership

Choose your own adventure: Five critical predictions for gaming in 2018

by Lynn Batson

As an early driver of technology (AI, VR, AR, MR and 360 video), the future of gaming is evolving rapidly, as demonstrated at this year’s CES. From in-home lighting effects with Philips Hue to an immersive Blade Runner VR experience from Google, we’re entering a transformative era of gaming where every detail is becoming contextual to the player’s individual preferences.

With 2018 in full swing, here are my five critical predictions on the ways gaming will evolve this year.

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Thought Leadership

What's in store for mobile carriers in 2018: Content to be crowned king, queen, and the entire court

by Glenn Pingul

From unlimited data plans to OTT streaming bundles, the telecom industry is constantly evolving alongside their subscribers. Pew Research pegs the number of smartphone owners in the U.S. at 77% of all adults. Globally, more than a third of the world’s population is projected to own a smartphone in 2018. That’s 2.53 billion smartphone users—and the iPhone only just turned 10.

With competition for both postpaid and prepaid subscribers only getting more fierce, mobile carriers across the globe are shaking things up yet again. As CES wraps up this week in Las Vegas, I sat down and wrote my predictions on what’s in store for mobile carriers and subscribers in 2018.

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Thought Leadership

Five myths about the machine on your team

by Olly Downs, PhD

While advances in AI and machine learning tend to provoke one of two reactions—a general dystopian anxiety or vision of a gleaming connected futurist society—the fundamental truth is that we are in the midst of a major disruptive cycle in the way humans and brands interact.

From single-channel applications like natural language processing-enabled chatbots to core AI marketing platforms that orchestrate every customer interaction, 78 percent of marketers are working on adopting or expanding AI in 2018.

Although increased investment in AI and machine learning initiatives permeate the technology roadmap across most major brands, most marketers don’t really have a sense of how AI will affect the daily lives of their teams and customers. With this in mind, we’ve put together this list to help dispel the five myths of AI that we’re commonly seeing across major enterprise marketing teams.

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Thought Leadership

The bot in the branch and the future of retail banking

According to a recent survey from The Financial Brand, 2018 will be all about customer-centricity for financial institutions. The panel includes bankers, credit union executives, industry analysts, advisors, and fintech leaders.

The report’s top findings for both trends and strategic priorities in retail banking centered around improving the customer experience, supported by the use of big data, AI, advanced analytics, and cognitive computing. Respondents cited “removing friction from the customer journey” as the most important trend for 2018.

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Media Coverage

AI marketing and the journey through the uncanny valley

by Steven Dunston

Although 78 percent of marketers are adopting or expanding artificial intelligence marketing in 2018, marketers are also uneasy about the uncanny valley. They are concerned that by implementing AI marketing, they will lose control of the customer experience, possibly bewildering or even revolting their customers. While this is a reasonable concern, it could prove to be an unfounded and risky position — because marketers have already forced their customers into the uncanny valley through the use of marketing automation and aggressive personalization. 

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