Brand Loyalty

Thought Leadership

Customer Loyalty Roundup, April 12, 2019

Here's your weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting some of the best loyalty programs in retail, drilling into some innovative approaches to customer loyalty including subscription trends, reevaluating how customer engagement strategies can actually annoy customers, and lastly we examine new research from MIT's Sloan School of Management that talks about predicting loyalty of first-time purchasers.  

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Thought Leadership

Customer Loyalty Roundup, April 05, 2019

Welcome to our weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're looking into a recent report from Criteo that shares the two main reasons shoppers have stopped buying from a brand they were once loyal to. Other highlights of today's roundup include how companies that give loyal consumers stock are seeing great success, why dynamic loyalty programs that lead with mobile-first might have stronger impact than those that don't and and what retailers should consider when revamping their business model with subscription-based offering.  

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Thought Leadership

Customer Loyalty Roundup, March 29, 2019

It's Friday and that means it's time for another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. First we jump into some very practical customer retention strategies for banking, next we analyze retentions impact on customers with a real-world e-commerce example, and last but certainly not least we delve into building, satisfying and maintaining customer loyalty. Get more details below. 

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Thought Leadership

Customer Loyalty Roundup, March 8, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on mastering customer loyalty, uncovering insights from customer loyalty, creating an emotional bond through loyalty, and a secret weapon for customer retention---engaging customers in the ways they self-identify.  

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Thought Leadership

Customer Loyalty Roundup, February 22, 2019

Today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs is one to bookmark! Today we're helping you with brand loyalty, even looking at how shared values strengthens customer loyalty, figuring out how loyalty programs can be improved and lastly drilling into new research travel and leisure customers. Check it out now. 

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Thought Leadership

Customer Loyalty Roundup, February 15, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we are drilling into two new studies that will help marketers understand the new-era of brand loyalty and allow retailers to really get personal with their customers. But first, a new article from Forbes talks about digital transformation and why trusting data over your gut will ultimately help you earn loyalty points with customers. Last but certainly not least we're sharing how the rise of mobile shopping will help loyalty programs reach $201 billion in CAGR by 2022.   

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Thought Leadership

Customer Loyalty Roundup, February 8, 2019

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Discover how marketing to Gen Z may mean the death of brand loyalty as we know it, learn how to better market to the "tailored experience obsessed" Millennials, go beyond measuring engagement to entanglement and understand the importance of predictive analytics for CX. 

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