CMO

Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

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Events

Trends from MarTech, AI at the Core, and Beyond


It’s certainly an exciting time to be a marketer. If this past week was any indicator, the Artificial Intelligence Marketing (AIM) era is clearly upon us.
 
At Amplero, we were busy either hosting or presenting at three major AIM-related conferences: the Forrester AI Summit, MarTech USA, or our own AI at the Core Exchange.
 
As I reflect back upon what I heard from analysts, vendors, and marketers over the course of the week, there are a few key trends that are top of mind:

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Thought Leadership

Ride-Sharing, Marketing, and AI

by Steven Dunston

I recently hailed a Lyft in downtown Seattle. The ferry terminal, ten blocks away, was my destination. I was planning to board the westbound ferry. As the driver picked me up, the app changed the navigation route, trying to send us on a three-hour, 120-mile drive around the Puget Sound, and back to Seattle on the eastbound ferry.

It was immediately obvious both to the driver and me that the correct route was 10 blocks long, not 120 miles! But we couldn’t get the app to see it our way. So we ignored the directions from the Lyft app, and the driver dropped me off a few minutes later, in time for me to catch the ferry. I gave the driver 5 stars and a nice tip for agreeing with me to ignore the machine.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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