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Thought Leadership

Customer Loyalty Roundup, December 7, 2018

Here's another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about successful loyalty programs, retention marketing done right, how to win loyalty with customer engagement, and building long-lasting customer relationships.

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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