customer lifetime value

Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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